visit salt lake

Last week, Steamboat Spring ski resort filed a legal complaint against Visit Salt Lake and 4 Salt Lake area ski resorts. The complaint was filed with the Federal District Court for the District of Colorado. Steamboat claims they need to protect its “Ski Town, U.S.A.” trademark. This legal action was in direct response to the Visit Salt Lake’s recent branding of Salt Lake City as “Ski City, USA”. Visit Salt Lake just began using this slogan in September. […]