Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand Global snowboard icon Shaun White adds a women’s base layer, puffer jacket, and riding kit to the growing Whitespace brand, sold at Backcountry Shaun White, a three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago […] Industry News SnowBrains | October 18, 2023 0 Comments
Ski Butlers Adds Premium Brands to its Rental Offerings, Including Shaun White’s Whitespace Boards Ski Butlers has announced the release of its Premium Package, a new set of skis and snowboards that tiers above their high-performance package. This new package includes snowboards built by Shaun White’s Whitespace and skis custom built by Parlor Skis out of Boston, MA, and Wagner Skis out of Telluride, CO. Related: Alterra Mountain Company Announces Acquisition of Ski Butlers These […] SnowBrains | August 29, 2023 0 Comments
Shaun White’s Snowboard Brand Whitespace Sells Out in First Season “I don’t know what to say — the Whitespace snowboards are officially sold out,” White says in a video posted to Instagram on May 23rd, thanking his supporters for a great first season. Cleverly debuting the first Whitespace board during his final Olympics in Beijing, White capitalized on the festering hype during the 22/23 season by kicking off the company’s […] Industry News Tate Sundberg | May 25, 2023 0 Comments
Shaun White Partners With Backcountry to Expand His Whitespace Brand Legendary snowboarder adds new board designs, goggles, and winter apparel to evolving Whitespace brand, sold exclusively at Backcountry Shaun White, three-time Olympic gold medalist, and winner of the most X-Games gold medals in history, builds upon his namesake brand with the addition of premium apparel and gear collections designed for on and off the mountain moments. Developed alongside outdoor retailer […] Industry News SnowBrains | October 18, 2022 0 Comments
Shaun White Debuts New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’ Shaun White, a three-time Olympic gold medalist, and winner of the most X Games gold medals in history has partnered with premier outdoor specialty retailer Backcountry to launch Whitespace, his new active lifestyle brand inspired by the freedom to create and find your greatest potential. “What makes action sports so incredible is that they are a melting pot for music, art, […] Industry News SnowBrains | January 20, 2022 0 Comments
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