Industry News
Season passes for the 2023/24 season at Crystal Mountain, WA, are on sale now. There are a variety of pass options that allow individuals to customize their experience. This includes midweek-only options, unlimited Ikon Pass access, and parking privileges.
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However, the most noteworthy option was the Crystal Premier Pass, priced at $3,799. This pass includes unlimited access to Crystal Mountain, a full Ikon Pass, and a permit to park in the closest-to-the-resort A-Lot parking lot, all with no blackout dates.
Additional benefits include 10 Friends & Family tickets at 25% off, 15% off dining and retail, 25% off Ski & Ride School, access starting now for spring 22/23, summer gondola access, and night skiing.
Further cost analysis is thought-provoking as the Crystal Legends Pass is only $1,799 and includes everything the Premier Pass has minus the upfront parking. So, buyers of the Premier Pass are essentially paying an extra $2,000 to park close and not have to walk or take a shuttle to the base area.
It is also noteworthy that you can get the Crystal Roots Pass which grants you midweek access (with blackout dates) for a modest $679.
Perhaps the resort is trying to help pay for the $100 million in major renovations planned in the coming years. The work will transform the mountain base with a focus on greater access, more space, and significantly enhanced skier services.
It will be interesting to see how the pass sells. Crystal Mountain can charge whatever they want, but ultimately economics will decide if it is a success. When demand exceeds supply, it will be managed with increased prices. It is unclear how many Premier passes will be sold, but there is no doubt some deep pockets in the Seattle area will shell out for the convenience.
