Industry News
As 2025 quickly approaches and around 90% of all Americans own a smartphone, accessibility to information is constantly at our fingertips. I find myself saying, “Just Google it” or “Look it up” multiple times a day about many different things. However, I must admit that most of those things are related to skiing. Thankfully, plenty of other people are constantly combing the depths of the internet for new findings. These “nine most googled ski towns” combined receive more than 1.1 million monthly Google searches.
*This study included both town-related and skiing-related searches.
9. Breckenridge, Colorado
Breckenridge, Colorado, or “Breck,” as the locals call it, is known for its five distinct peaks and historic downtown. Ski from 12,840 ft, the highest lift in the United States, about 3,000 vertical to downtown Breckenridge for après-ski on Main Street. The three most common searches associated with Breck were: ‘Historic Town’, ‘Five Peaks’, and ‘Family-Friendly Atmosphere’.
8. Wolf Creek, Colorado
Wolf Creek, Colorado, is well known for receiving the most annual snowfall in the state. Pair that with some of the best, most accessible, exhilarating in-bounds, backcountry-feeling skiing, and what more could you ask for? ‘Highest Snowfall in Colorado’, ‘Quiet Ambiance’, and ‘Backcountry Feel’ were the highlighted searches for Wolf Creek.
7. Arapahoe Basin, Colorado
Arapahoe Basin, or A-Basin, Colorado, boasts the third highest elevation in Colorado, at 13,050 ft. From steeps and deeps to the longest ski season in the state, enjoy the mountain with minimal crowds, thanks to the intentional limiting of lift tickets. The main searches related to A-Basin were ‘Long Ski Season’ and ‘Rocky Mountain Vibes.’
6. Park City, Utah
When Park City and Canyons merged in 2015, it became the biggest ski resort in the United States, with 7,300 acres of terrain. When the après-ski calls, cruise over the road into historic downtown, thanks to access from the Town Lift. Three common searches associated with Park City were: ‘Olympic Park’, ‘Largest Ski Resort in the U.S.’, and ‘Luxury’.
5. Crystal Mountain, Washington
Not only is Crystal Mountain Washington’s largest ski resort, but it also offers some of the most stunning views of Mt Rainier and the Cascade Range. An average of 486 inches of snowfall across various terrain for all skill levels makes the skiing options limitless. ‘Mt. Rainier Views’, ‘Tree Skiing’, and ‘Thrilling Terrain’, were the most searched phrases regarding Crystal Mountain.
4. Aspen Mountain, Colorado
Aspen, Colorado, effortlessly blends the upscale après-ski scene with the extreme, big mountain attitude. With four mountains and 5,700 acres to explore, the groomers and glades on the “town mountain” all lead down to the heart of Aspen. Three searches were highlighted in relation to Aspen including: “Glamour Meets Skiing’, ‘Nightlife’, and ‘High-End Dining’.
3. Snowbird, Utah
Snowbird, Utah, is arguably one of the most flocked-to places in the U.S. by advanced and expert skiers worldwide. 500+ inches of annual snowfall and a 2,900 ft vertical drop, matched with some of the most legendary terrain, create an incredible big-mountain playground. The three most common searches for Snowbird were: ‘Advanced Terrain’, ‘Longest Ski Season’, and ‘Snowcat Rides’.
2. Winter Park, Colorado
Winter Park, Colorado, and its seven mountain territories are a favorite amongst skiers and snowboarders in the state and visiting. The laid-back après-ski scene is perfect after exerting yourself all day on over 3,000 acres of pristine terrain for all skill levels. ‘Backcountry Skiing’, ‘Seven Territories’, and ‘Scenic Rail Rides’ were the most associated searches with Winter Park.
1. Copper Mountain, Colorado
Topping the list is Copper Mountain, Colorado, known for being both a family-friendly resort and an epicenter for aspiring Olympic athletes with the Woodward Copper training facilities. The world-class mountain naturally divides beginners and experts into the appropriate terrain, catering to any and all skill levels. The highlighted searches for the most searched-for ski town in the United States, Copper Mountain, were ‘Family-Friendly,’ ‘Woodward Action Sports,’ and ‘U.S. Ski Team Training.’
