Industry News
Vail has just announced their purchase of Wilmot Mountain in Wisconsin near Chicago, Illinois, their 3rd Midwest ski resort and 12th ski resort overall.
Vail plans to improve Wilmot’s infrastructure and add it to the Epic Pass.
“We plan to offer our Chicago and Milwaukee guests new season pass offerings that will provide the chance to experience the best skiing and snowboarding locally and in the West and will use our best-in-class technology to create more sophisticated channels of communication with everyone who skis at Wilmot. We also plan to bring the same state-of-the-art lifts, snowmaking, lodges, racing, terrain parks, coaching and technology to the guest experience at Wilmot Mountain, much like we have done at Mt. Brighton and Afton Alps, all while honoring the important legacy of the ski area.” – Rob Katz, Vail Resorts CEO
Wilmot, WI is 65 miles north of Chicago, IL and has been around since 1938 and is considered one of the most successful ski resorts in the Midwest.
Wilmot has 120 acres, 11 chairlifts, 25 trails, 4 terrain parks, and a tubing hill.
VAIL’S 12 SKI RESORTS:
- Vail, CO
- Beaver Creek, CO
- Keystone, CO
- Breckenridge, CO (the most visited ski resort in the USA)
- Park City, UT (the largest ski resort in the USA)
- Heavenly, CA
- Kirkwood, CA
- Northstar, CA
- Afton Alps, MN
- Mount Brighton, MI
- Wilmot, IL
- Perisher, Australia (the largest ski resort in Australia)
Vail Resorts revenue since 2012 and their forecast revenue in 2016 and 2017. image: wall street journal
Vail is crushing it right now. Their stock has quadrupled in value in the past 4 years.
Wilmot is in Wisconsin. See trail map; the farthest run on the left is the state line.
Wilmot is in Wisconsin no Illinois.