Vermont Breaks Record with 4.7 Million Skier Visits:

SnowBrains | | Post Tag for Industry NewsIndustry News

VSA_155_14_2014_15Poster_26x20_FIN_SML.7adb479bf068f90edef7fb32268768ee

The state of Vermont just announced that they received the most skier visits in history during the 2014/15 winter. ย Big, consistent snowfall in Vermont this year gave the state better snow conditions than nearly anywhere else in North America and that brought the skiers and snowboarders flocking.

Jay Peak, VT got the most snow in the Lower 48 this winter. ย Badass.

Congrats Vermont!

01a4ce099ddc2aef229d499099334d18

Press Release:

Gathering at Jay Peak Resort for the Vermont Ski Areas Associationโ€™s 46th Annual Meeting, the Vermont ski industry celebrated a record breaking 2014-15 season with 4,670,903 skier and rider visits. Vermont topped the previous record from 2001 due to another record early opening with ideal conditions for the stateโ€™s enhanced snowmaking, the epic parade of snow storms that gave Vermont the most snow of any state in the continental US, and the national story of the season that Vermont was the place to be for powder. Nationally, preliminary numbers show Vermont among just a few states in the country – and the only one in the Northeast – with increased visits.

โ€œA near-perfect winter in Vermont allowed for both early openings and extended season operations, leading to the best season on record,โ€ said VSAA President Parker Riehle. โ€œThe abundant snowstorms and our statewide snowmaking prowess created ideal conditions for visitors, with widespread press coverage that helped us get the word out that Vermont was the place to ski and ride this season.โ€

ski-vermont-the-thrill-of-a-lifetime

The other top story of the season was the Great Snow Gun Roundup, which enabled Vermont resorts to make more snow with significantly less energy, compressed air and water through Efficiency Vermontโ€™s program that replaced 2,255 inefficient snow guns with 2,721 state-of-the-art low energy guns at 13 resorts โ€“ the largest ever snow gun upgrade in the industryโ€™s history. Proceeds from the scrapped guns were generously matched by HKD Snowmakers to substantially boost marketing efforts for Ski Vermontโ€™s Learn to Turn programs.

51e7wEeKEzL._SY355_

The strong snow and record visits were also welcome news to the Vermont economy, netting nearly $220 million for the stateโ€™s coffers in winter season revenues from the sales tax and the rooms & meals tax. Overall, those revenues increased 4%, with the rooms & meals tax revenue alone topping last season by 8%.

This year also saw record increases for Ski Vermont in earned media, Learn to Turn program sales and the Check In to Win program. Once again, several Vermont resorts garnered numerous state and national awards for conversion efforts, hospitality, workplace wellness and environmental excellence.

SKI-Killington-9x12-web


Related Articles

One thought on “Vermont Breaks Record with 4.7 Million Skier Visits:

Got an opinion? Let us know...