Olympic Gold Medalist Eileen Gu Makes Sports Illustrated Swimsuit Cover 3-time Olympic medalist and one of the highest paid women’s athletes in the world Eileen Gu has added another accolade to her list of achievements, but this time not through competing directly in winter sports disciplines. The 21-year-old freestyle skier and Stanford physics major recently appeared as a cover model in Sports Illustrated’s iconic Swimsuit Issue, marking another first in […] Industry News Martin Kuprianowicz | May 14, 2025 0 Comments
Mikaela Shiffrin Stars on March Cover of Sports Illustrated | Is She the World’s Most Dominant Athlete? Mikaela Shiffrin graces the cover of the March edition of Sports Illustrated with the accolade of “the world’s most dominant athlete.” Related: Spotlight On: Mikaela Shiffrin, Most Dominant Skier of 2019 The world’s most dominant athlete? The world’s most dominant skier for sure, but overall athlete… what do you think? “None of (her fame and success) mattered when the call came, […] Industry News SnowBrains | February 20, 2020 0 Comments
Lindsey Vonn to Feature in Sports Illustrated’s Annual Swimsuit Edition 2019 Lindsey Vonn, who retired last month as one of the greatest ski racers ever, will be a part of Sports Illustrated’s annual Swimsuit Issue for the third time in her career. Lindsey took part in the shoot on the beach at Puerto Vallarta in Mexico. View this post on Instagram The prettiest mermaid we ever did see! 🧜🏼♀️ • […] Industry News SnowBrains | March 15, 2019 0 Comments
What’s Next for Lindsey Vonn? She Reveals All in Sports Illustrated Article In an article published on Sports Illustrated yesterday, Lindsey Vonn bares all about her career, her decision to retire, and what the future holds for the winningest female skier of all time. Announcing my retirement has been the most difficult reality I have ever faced. In the revealing post, she also discusses the support and encouragement of her family, the […] Industry News SnowBrains | October 25, 2018 0 Comments
US Snowboarder Brenna Huckaby Becomes the First Paralympian to Appear in Sports Illustrated Swimsuit Issue American Olympic snowboard gold medalist Brenna Huckaby has become the first Paralympian to be featured in Sport Illustrated’s Swimsuit Edition and is hoping the opportunity helps to empower more women to feel comfortable in their own skin. Brenna, a cancer survivor, had confidence issues about her body growing up but once she became a mother she gained a new perspective: I […] Olympics SnowBrains | March 26, 2018 0 Comments
Vonn, Shiffrin, Gu Named in TIME’s ‘100 Most Influential People in Sports’ List For the first time, TIME Magazine released its first ‘100 Most Influential People in Sports‘ list, recognizing the coaches, athletes, investors, and advocates that have shaped the landscape of sports. The inaugural list featured dozens of sports legends, such as Lionel Messi, LeBron James, Shohei Ohtani, and Alex Honnold. Among them were some of the biggest names in snow sports, displaying […] Industry News Quinn Brophy | June 10, 2026 0 Comments
Eileen Gu Graduates Stanford With Six Olympic Medals to Her Name Eileen Gu is a Stanford graduate. The most decorated freestyle skier in Olympic history posted photos from graduation weekend on her Instagram, wearing a white gown to celebrate the end of her undergraduate years. Related: Olympic Gold Medalist Eileen Gu Makes Sports Illustrated Swimsuit Cover It caps off a big winter. Gu won three medals at the Milano-Cortina 2026 Winter […] SnowBrains | June 15, 2026 0 Comments
Buddy Werner Remembered — 62 Years Since the Tragic Death of the U.S. Olympic Skiing Legend If you are a Steamboat Springs, Colorado, skier, you may be familiar with the Buddy Werner statue and the tradition of tapping the bronze statue for good luck. However, 62 years after his death, memories about this legendary skier might be fading, so we wanted to use the anniversary of his untimely death at only 28 years of age this […] Brains Julia Schneemann | April 12, 2026 0 Comments
Eileen Gu Injured in Serious Accident While Training at Cardrona Resort, New Zealand Chinese freestyle skiing star Eileen Gu has been injured during training in New Zealand on Friday, August 15, describing the incident as a “very terrible accident” caused by human error. The 21-year-old Olympic gold medalist was immediately flown to Christchurch for medical imaging on Saturday to assess the extent of her injuries, the athlete shared on Chinese social media platform […] Competition SnowBrains | August 18, 2025 0 Comments
Remembering Chuck Ferries: Trailblazer of American Ski Racing, Former President of K2 Skis, and “Best U.S. Skier Award” Recipient Charles Thompson “Chuck” Ferries III, a pioneering figure in American ski racing, passed away on April 17, 2025, in Ketchum, Idaho, at the age of 85. The US Ski & Snowboard Hall of Fame reports that, born in Houghton, Michigan, in 1939, Ferries began skiing at age four on Mt. Ripley, a modest 440-foot hill operated by Michigan Technological University. […] Industry News Martin Kuprianowicz | April 24, 2025 0 Comments
The SnowBrains Podcast | Tommy Moe – Olympic Gold Medal Ski Racer, Alaska Heli-Ski Guide, Co-Founder of Tordrillo Mountain Lodge in Alaska “Downhill ski racing sure is fun. I mean, it’s like being your own race car, but there’s no frame around you to save you. It’s just aerodynamics, skis, a skin-tight suit – zip it up, pull up your tidy whities and go for it.” – Tommy Moe This episode first aired on January 4, 2022. My guest today is Tommy […] Podcasts Podcast | October 29, 2024 0 Comments
SnowBrains Podcast Ep. 63 | Christian Pondella – Senior Photographer at Powder Magazine, Adventure Photographer, Extreme Ski Mountaineer, and Ice Climber This episode of the SnowBrains Podcast is brought to you by Club Med. On the second episode of Season 5 of The SnowBrains Podcast, Miles Clark sits down to talk with Mammoth-based adventure photographer and ski mountaineer Christian Pondella. Christian Pondella is: a top adventure photographer a senior photographer at Powder Magazine a photographer published in: National Geographic Sports Illustrated […] Podcasts Podcast | August 13, 2024 0 Comments
Deep Dive: A History of Jackson Hole Mountain Resort, WY Every ski area has its own unique story and heritage. From its initial founding to how it evolved into what it is today, each with its own stories and characters who helped pave the way. The rich history of Jackson Hole Mountain Resort is no different. From owners to lifts, terrain, hotels, restaurants, shops, and more, the resort has long […] Brains Nick DeRiso | August 6, 2023 2 Comments
JT Holmes Joins Peak Ski Company Executive Leadership Team BOZEMAN, Montana (March 7, 2023) – Peak Ski Company announced today that professional skier, and award-winning stunt coordinator, JT Holmes has joined the company’s leadership team as Senior Director of Innovation and Business Development. Launched by cofounders Bode Miller and Andy Wirth, Peak Ski Company’s 2022/23 lineup of high-performance Peak by Bode Miller alpine skis have been met with high praise from seasoned ski […] Industry News SnowBrains | March 7, 2023 0 Comments
[UPDATED] Lindsey Vonn vs Mikaela Shiffrin: Who Is The Best Female Ski Racer? *Originally published in March 2020. Updated Jan 10, 2023. Two of the biggest names in ski racing history, Lindsey Vonn and Mikaela Shiffrin are constantly compared to see who really is the best female ski racer of the 21st century. In the light of Lindsey Vonn’s retirement a year ago, today we’re comparing their careers to decide once and for […] Industry News Lucy Ferneyhough | January 10, 2023 16 Comments
A New Chapter for POWDER Mag? Huge Media Group Acquires POWDER and Other Digital Publications Men’s Journal to Anchor Vertical Group, Complementing Existing Sports, Lifestyle, and Finance Arena’s Accelerated Growth The Arena Group Holdings, Inc. (NYSE American: AREN) (the “Company” or “The Arena Group”), a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), and Parade Media (“Parade”), today announced that it has entered into a definitive agreement to […] Industry News SnowBrains | December 15, 2022 0 Comments
SnowBrains Podcast #28 | Tommy Moe – Olympic Gold Medal Ski Racer, Alaska Heli-Ski Guide, Co-Founder of Tordrillo Mountain Lodge in Alaska Brought to you by Tamarack Resort & Scott Sports “The great thing about skiing that I really enjoy is just the fact that you’re in control of everything that’s happening. It’s like you can turn your brain off and start making turns down the mountain; you just don’t think it’s all reaction. I’m 51 years old now and I still […] Podcasts Podcast | January 4, 2022 1 Comment
New Fashion Film Has Lindsey Vonn Hitting The Slopes Again Retired Olympian Lindsey Vonn can be seen hitting the slopes again in a recent high fashion film. Thom Browne requested Vonn for his co-gender Autumn-Winter 2021 collection. The film starts with Vonn wearing a gown with a corset boning over a black tuxedo coat, a white-collard shirt, and a black bow tie. She then ditches the inconvenient dress, hops in […] Nick Retterer | March 9, 2021 0 Comments
From The Gridiron To The Top Of The World For Charity And Inspiration Former NFL Wide Reciever Mark Pattison aims to climb Mount Everest (29,029-ft), raising $29,029 for each foot he takes up the mountain. The 59-year-old former Raiders, Rams, and Saints player picked up technical climbing and expedition mountaineering after quitting football. He currently trains at Sun Valley, Idaho, the first destination ski resort in the United States and home of the motorized […] Climbing Nick Retterer | February 4, 2021 0 Comments
Jeff Shiffrin Athlete Resiliency Fund Launches: Helps Fuel Athletes’ Olympic Dreams On February 2, 2020, two-time Olympic champion Mikaela Shiffrin’s world stopped turning when her dear father, Jeff Shiffrin, unexpectedly and tragically passed away. Shortly thereafter, the entire world came to a halt as COVID-19 swept the globe. At just 25 years old, the skiing phenomenon is already a two-time Olympic Champion, five-time World Champion, and a 66-time World Cup victor. […] Industry News SnowBrains | September 25, 2020 0 Comments