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It’s being reported from a multitude of employees who work for Alpine Meadows and Squaw Valley that the Alpine Meadow’s logo will be gone next year.
The future logo for both mountains will likely be the new Squaw logo shown below:
Underneath the above logo will be these words: “Squaw Valley / Alpine Meadows”.
One employee told us:
“They’ve told us that the big “S” in the logo isn’t an “S” for Squaw, but simply a series of ski/snowboard tracks in snow that represents both mountains.”
This potential elimination of the Alpine Meadows logo from most visible platforms will certainly cause an uproar. Alpine Meadows and Squaw Valley are two very different mountains with two very different clientele. We don’t want to stereotype, but we’re confident in saying that Alpine has a more relaxed, soulful vibe while Squaw obviously has a much more flashy, trendy, “Hey, look at me, I’m going to rip the s@#t outta this” vibe.
Needless to say, Alpine hardcores likely aren’t going to be too pleased about being represented by the Squaw logo.
In some ways, it shouldn’t be too big a shock. Squaw is most likely using the model that Whistler Blackcomb established when they joined their two mountains. Whistler Blackcomb combined 1997 and they decided to use the more well known logo of Whistler to represent the two mountains. It likely caused an uproar at the time, but now no perceptible animosity remains.
When you visit Blackcomb, the Blackcomb logo is still on the lodges and signs. But, you really won’t find the Blackcomb logo anywhere else. For example, try a google search for the Blackcomb ski resort logo. You won’t really find anything aside from images of Blackcomb ski resort and the occasional Whistler logo. Blackcomb’s identity still remains, but it’s Whistler that carries the brightest torch. The same will likely happen at Squaw Valley / Alpine Meadows.
Squaw/KSL also wants to make sure that customers understand that they can ski both locations on one ticket. There has reportedly been customer confusion on this issue and they feel the united logo will help clear that up.
The possible connection of Squaw and Alpine via White Wolf creating the largest ski resort in the USA in the near future will essentially make the two resorts one. Once that occurs, the unification of the two mountains under one logo will likely become even stronger.
UnofficialAlpine.com is also reporting that the Alpine Meadows ski school uniforms will no longer have the Alpine Meadows logo next year. They’ll have the new Squaw logo with the with “Squaw Valley” written to the left of the logo and “Alpine Meadows” written to the right of the logo.
Squaw is moving forward with its plan to unite the two resorts under one name and one logo.
Has the person who wrote this article even been to Squaw or Alpine? Is that “Squallywood” sign picture supposed to be a joke, or do they genuinely believe that exists? Not to mention it isn’t Squaw, the mountain, that’s proposing all this nonsense, it’s KSL. Get mad at them and forget stigmatizing the other great terrain on 89.
Either way, changing Alpine’s name to “The Meadows at Squaw” is a horrible idea that will suffer endless backlash from the locals.
It’s incredibly funny to me that the fuss over branding is exactly that. The idea of wearing a brand seems so “anti-Alpine” to begin with. The mountain will not change. The traverses and short stashes will be there. I encourage the unity. It makes things more cohesive. Plus, skiing both places should be a pleasant and welcoming experience for all. If logo cohesiveness will be a step in that direction, I am all for it.
As for the ski team uniform: welcome to the best ski club in America, Alpine! Squaw Valley Alpine Meadows FTW!
I think an area should be called by the mountain that centers it. the name has to change when the ownership changes because it’s not the same place. Alpine hasn’t been Alpine to me in a very long while. so, twin peaks or something.
Sad sad sad. Not that long ago they spoke about keeping AM’s identity, and now it’s going. (And they wonder why IOV sprung up and why they’re not trusted. Doh).
Heed Whelan’s words in Moonshine – get it in writing.
Alpine definitely has more soul than Squaw!
“Then I really liked how he pointed out skiing is terrific on the top ” two thirds” of both mountains, yet this weekend Alpine Meadows skied top to bottom off Summit Six. There is no downloading at Alpine thank goodness!”
Who dear KSL didn’t notice this small detail?
Yes! Let’s call AM something different and, shazam, everything will be fixed overnight!
But if you don’t have any idea as how to run a mountain, but you do know how to market, what other options do you have?
If marketing people don’t continue to market doesn’t their entire existence come into question?
This marketing team is a nightmare! The soul of skiing is joke. Leave my logo and team colors alone, please!
http://www.tahoedailytribune.com/northshore/11126425-113/alpine-meadows-ksl-squaw
Heard through the grapevine Alpine will now be referred to as Squaw Meadows, as opposed to Squaw Valley up north. White Wolf will eventually become White Squaw. And once Vail purchases it, they will rename Tahoe “Vail West”.
With poor snow (and lousy mtn ops/lack of snowmaking at Sqauw), destination tourists thought they were shunted off to an old time nearby crap ‘resort’ down the road.
With this new logo change, tourists will now know that the old time crap ‘resort’ is actually Squaw too, and thet’s great for Squaw’s marketing, don’t you think? not.
That Squaw logos looks like it should be on the front of a Dodge or Chrysler
The Tahoe Daily Tribune has a poll running on yah or nah for a town of OV.