Industry News
When their mountains opened, Aspen Skiing Co. (Skico) announced that they would not be implementing a reservation system “but will not hesitate to do so should health protocols and restricted terrain caused by poor snowfall require it.” Poor early season snowfall and the upcoming holidays had many fearing that now might be the time to introduce dreaded reservations. However, the company confirmed over the weekend that that would not be the case.
Skiers and riders will be able to access the Aspen Snowmass lift system using their pre-purchased pass or ticket without first reserving their ski day. Ikon Pass holders with the Aspen add-on WILL still need to book in advance.
Vail Resorts implemented a reservation system for their entire season, which guests have not received well. Earlier this week, CEO Rob Katz issued an open apology for the system’s failings and the unacceptable customer service experienced by many guests.
“We’ve been going back and forth on it. We wanted to get through the season without it, but we wanted to be prepared if we needed it.”
– Jeff Hanle, Skico’s vice president of communications
Aspen received 16″ of fresh snow over the weekend, certainly helping the decision by significantly improving the snowpack and allowing the resort to open more lifts and terrain. Buttermilk and Aspen Highlands open this Friday.
