Ad Servers on the Mountain: Connecting Brands to Snow Lovers Everywhere When you’re carving down a perfect slope or hiking up a rugged peak, the last thing you think about is advertising. But behind the scenes, there’s a quiet digital revolution happening, even in the snow-drenched world of outdoor adventures. Welcome to the age of the ad server – the unsung hero connecting brands to snow lovers everywhere. Think about it: […] SnowBrains | January 7, 2025 0 Comments
Today’s Deepest Resorts—North America’s Top 5 Snowfalls on January 6 Happy New Year! It’s 2025, and it’s dumping. If you made a New Year’s resolution to ski more powder, these are the resorts you’ll want to hit! Related: Where Will it Be Deep This Week? These are North America’s Top 5 Forecasted Resorts for the 10 Days of January 5-14, 2025 At the time of writing, these resorts across North […] SnowBrains | January 6, 2025 0 Comments
Splitboarder Survives Night Alone After Friend Abandons Him in Sierra Nevada Backcountry A splitboarder had to be rescued from the backcountry in California’s Sierra Nevada Mountains on December 29 after his friend left him behind. El Dorado County Search and Rescue (EDSAR) teams responded to the distress call near the junction of Warr Trail and Saxon Creek Trail, also known as Mr. Toads, at around 5 p.m. Related: Hiker Rescued After Unplanned Night […] SnowBrains | January 6, 2025 3 Comments
Unprepared and Inexperienced Solo Hiker Dies on 14,505′ Mount Whitney, CA, Winter Summit Attempt The body of Taylor Rodriguez, a 29-year-old from San Antonio, Texas, was found Saturday on Mount Whitney in California’s Sierra Nevada range. Inyo County Sheriff’s Office reported that search teams discovered Rodriguez at 12,000 feet near North Fork Lone Pine Creek Trail. Despite harsh winter conditions and inadequate preparation, Rodriguez attempted to summit Mount Whitney, the highest peak in the […] SnowBrains | January 6, 2025 1 Comment
First Snow Survey of the Season Shows Snowpack Near Average for California After a Warm, Dry Fall, Recent Storms Provide Boost to Snowpack but Return of Dry Conditions Looms SACRAMENTO, Calif. – The Department of Water Resources (DWR) today conducted the first snow survey of the season at Phillips Station. The manual survey recorded 24 inches of snow depth and a snow water equivalent of 9 inches, which is 91 percent of […] SnowBrains | January 6, 2025 0 Comments
Powder Mountain, UT, Opens First New Lift in a Decade: Lightning Ridge Now Serving Expert Terrain Powder Mountain celebrated a major milestone on Tuesday, December 31, with the opening of the Lightning Ridge lift, the resort’s first new lift in over a decade. The debut was perfectly timed with 34 inches of fresh snow over the past week, setting the stage for eager skiers and riders to explore the lift’s expert-only terrain. The Lightning Ridge lift […] Industry News SnowBrains | January 3, 2025 0 Comments
Today’s Deepest Resorts—North America’s Top 5 Snowfalls on January 2 Happy New Year! It’s 2025, and it’s dumping. If you made a New Year’s resolution to ski more powder, these are the resorts you’ll want to hit! Related: SnowBrains Forecast: Pair of Storms Start 2025 Off Strong Across Northern Rockies | 40+ Inches of Snow Possible At the time of writing, these resorts across North America had the most snow […] SnowBrains | January 2, 2025 2 Comments
Vail Resorts Faces Backlash From Ski Patrol Unions Over “Patrol Support Team” Vail Resorts faces strong criticism from unionized ski patrol teams across its properties. The controversy centers around creating a “Patrol Support Team” at Park City Mountain, Utah, which has sparked concerns about employee treatment and potential safety risks. Listen: SnowBrains Podcast Ep. 75 | Park City Professional Ski Patrol Association – A Group of 200 Taking on Vail Resorts On […] Industry News SnowBrains | January 2, 2025 4 Comments
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