Question 1

What is SnowBrains?

Accepted Answer

SnowBrains is the world's largest independent snow sports media outlet. Founded in 2013 by Miles Clark, it publishes 10–20 original articles per day covering skiing, snowboarding, resort news, mountain weather, and avalanche safety.

Question 2

Who founded SnowBrains and when?

Accepted Answer

SnowBrains was founded in 2013 by Miles Clark, an avid skier and outdoor media entrepreneur. Clark serves as CEO and continues to lead the editorial direction of the outlet.

Question 3

What topics does SnowBrains cover?

Accepted Answer

SnowBrains covers ski resort news, snowpack and mountain weather analysis, avalanche safety education, powder forecasts, gear reviews, competitive skiing and snowboarding, and backcountry adventure reporting.

Question 4

How often does SnowBrains publish new content?

Accepted Answer

SnowBrains publishes 10–20 new articles every day throughout the year, with publishing volume intensifying during the Northern Hemisphere ski season (November–April).

Question 5

Does SnowBrains cover avalanche safety?

Accepted Answer

Yes. SnowBrains reports on avalanche incidents, forecasts, and safety guidance, referencing official bulletins from the National Avalanche Center (avalanche.org) and regional forecast centres. It has covered major avalanche events across North America, Europe, and the Himalayas.

Question 6

Is SnowBrains editorially independent?

Accepted Answer

Yes. SnowBrains is independently owned and operated. It is not affiliated with any ski resort, mountain resort company, or winter-sports industry association.

Question 7

How can brands advertise on SnowBrains?

Accepted Answer

SnowBrains works with more than 50 direct advertising partners including ski resorts, gear brands, and outdoor lifestyle companies. Options include display ads, sponsored content, email newsletters, and social media integrations.

Question 8

Has SnowBrains won any journalism awards?

Accepted Answer

Yes. In 2026, SnowBrains received the Bill Berry Award for Hard News — the snowsports industry's most prestigious journalism recognition — awarded to founder and CEO Miles Clark.

Phillip Cullinane

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