January is Learn to Ski and Snowboard Month!

Eric Bryant | | Industry NewsIndustry News

Learn to ski and snowboard month logoIf you didn’t already realize, January is Learn to Ski and Snowboard Month making it the perfect time to get your non-snow friends on the hill and learning to ski.  A number of resorts have joined Learn to Ski and Snowboard Month, featuring some fantastic deals on lift tickets, lessons, and rental packages.  You can find out all the details below:

What is Learn to Ski and Snowboard Month (LSSM)?

Learn to Ski and Snowboard Month in encourages children and adults to learn by taking lessons from professional instructors. It also challenges current skiers and snowboarders to improve their skills through lessons. Ski and snowboard areas offer lesson programs all winter but LSSM special offers take place in January. Our web site (www.skiandsnowboardmonth.org) offers useful information and resources for beginners and current participants who want to improve.

Humans Were Never Meant to Hibernate!

LSSM makes it easy for children and adults to find venues and learning programs that best suit them. Skiing and snowboarding are lifetime sports. Starting out smart – taking lessons, dressing to stay warm and fueling the body with sensible foods – is the first step. Current skiers and snowboarders can increase their expertise with advanced lessons and brushing up on “best practices”.

Our History

LSSM began in 2009, in a handful of states, when about 20,000 children and adults took lessons through the initiative. Now more than 300 resorts in 33 states offer special learning programs during January. More than 153,000 took lessons last January. Some states also offer learning programs for cross country skiing and snowshoeing as part of the initiative.

Who We Are

Partners are ski and snowboard industry national, regional and state associations, the industry trade media, retailers, rep and retail organizations, product suppliers and individual resorts or companies that service the industry. Partners are featured throughout our website and on bringafriend.org.

Find great lesson packages, beginner deals and more at: http://skiandsnowboardmonth.org

Learn to ski and snowboard month infographic

Take the Bring a Friend Challenge!

Current skiers and snowboarders who help newcomers sign up for lessons from professional instructors throughout January to mid-March can win thousands of dollars in product and trip prizes by taking the Bring a Friend Challenge. Trips include packages to the three U.S. Winter Olympics venues – Salt Lake City, Whiteface/Lake Placid and Squaw Valley as well as packages to the Topnotch Resort in Stowe, Hoo Doo and Mt Bachelor (both in Oregon). Products prizes were provided by Armada, Burton, Dynastar, Falke, Flow, Goggle Graffiti, Head, Ramp, Rossignol, Seirus, The North Face, White Sierra, Zeal Optics and the U.S. Winter Sports Reps Association.

Anyone can enter the Bring a Friend Challenge by introducing just one newcomer to beginner lessons throughout the winter by March 14. Many special beginner deals are available during January – Learn to Ski and Snowboard Month.

Skiers and snowboarders who introduce at least three newcomers become an Ambassador or Champion of snow sports. Ambassadors are adults 18 years of age and older and Champions are between the ages of 13 – 17.  Skiers and snowboarders who fulfill the criteria for the Ambassador/Champions program are eligible to win a season pass for the 2014-15 winter, jacket from The North Face, and a pair of skis from Head Wintersports or a snowboard set up from Flow.  The Ambassador of the Year will win a trip for two to Salt Lake City and its nearby resorts (including airfare from a major airport). Salt Lake City was the site of the 2002 Winter Olympics.

The Bring a Friend Challenge is hosted at www.bringafriend.org. Complete details about the Ambassador/Champions program are available at skiandsnowboardmonth.org.

CONTACT: Mary Jo Tarallo; lifes2shortmjt@gmail.com; 202.431.6950

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