REI Invests Nearly $2 Million in Nonprofits Through Cooperative Action Fund The REI Cooperative Action Fund is a community-supported nonprofit that supports organizations working to build a stronger culture surrounding the outdoor community. The fund promotes the REI Co-Op philosophy that the outdoors are for everyone and encourages more people to strive for life outdoors. REI Co-Op is a community-run company. It prides itself on the fact that those who become members […] Zoe Loftin | December 23, 2022 2 Comments
REI Announces Permanent Commitment to #OptOutside Movement: Closing Stores on Black Friday… For Good Outdoor retailer to provide annual paid day off for employees to spend time outside Specialty outdoor retailer REI Co-op has announced that its Opt Outside movement will be permanent for all employees. For this Black Friday, and every Black Friday in the future, the co-op will forgo profits and sales at all locations and instead pay its more than 16,000 […] Industry News SnowBrains | November 23, 2022 0 Comments
Wolf Reintroduction in Colorado: Thoughts and Tips The project to reintroduce the grey wolf to Colorado is taking shape. Two years ago a public vote was held in favor of wolf reintroduction and following preparations by the Colorado Parks and Wildlife (CPW), plans are becoming more concrete, with the proposed map for a release of several packs including popular ski areas like Aspen or Crested Butte. The […] Industry News Julia Schneemann | November 9, 2022 6 Comments
Freeskiing Pioneer Kent Kreitler Among 9 Inductees into US Ski & Snowboard Hall of Fame U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction in March 2023. The athletes and sport builders in the class of 2022 were selected by a national panel of voters. Related: The Top 10 Male Freeskiers of All-Time: Amongst the nominees is Kent Kreitler. Growing up racing at Sun Valley, ID, Kreitler skied at Vail during […] Industry News SnowBrains | October 4, 2022 6 Comments
Denali National Park and Preserve, AK, Reinstates Mask Mandate Beginning Friday, July 8, Denali National Park and Preserve will be requiring all individuals, regardless of vaccination status, to wear masks while inside any federal building within the park or while riding a park bus, except in the Walter Harper Ranger Station in Talkeetna. This decision has been made based upon Department of Interior policy which requires federal agencies to […] SnowBrains | July 11, 2022 1 Comment
Vail Resorts is Expanding its Employee Medical Plan to Support Women Seeking Abortion, Including $4,000 Travel Reimbursement to Go Out of State If Needed On Wednesday, Vail Resorts announced that it will update its medical plan to support women seeking abortion and will even include a travel reimbursement package should the employee need to venture out of state. ‘We believe everyone is entitled to make choices about their own reproductive health, no matter where they live.” – Vail Vail Resorts is based out of […] Industry News SnowBrains | July 1, 2022 0 Comments
Why Reindeer in Finland Have Glowing Antlers While most reindeer don’t don a bright red nose, these Finnish reindeer do have glowing antlers. However, instead of using them to guide a sleigh through a blizzard, they alert drivers when they’re crossing the road. Finland is home to a massive population of over 200,000 reindeer. According to the Finnish Game and Fisheries Research Institute, at least 4,000 reindeer […] Brains Aunika Skogen | April 29, 2022 2 Comments
La Plata County Sheriff’s Office Hopes to Reinstate Deputy Ski Program at Purgatory Resort, CO After “Ethical Violation” The La Plata County Sheriff’s Office has hopes of reinstating the deputy ski patrol program at Purgatory Resort, CO after it was shut down by the Colorado Independent Ethics Department in 2019 because of a violation. The deputy ski program launched in 2012 and it began as a very simple and helpful idea. The main objective of the program was […] Industry News Haleigh Hafner | April 12, 2022 0 Comments