After Breakthrough Season, U.S. Ski Racer AJ Hurt Voted “FIS Season Warrior” A public vote elected American ski racer AJ Hurt with the title of season warrior. The poll was taken by the International Ski and Snowboard Federation (FIS), and Hurt won the title with 33% of votes. Hurt finished the 23/24 World Cup season with her first-ever World Cup podiums, one in Slalom and one in Giant Slalom. The 23/24 season […] Industry News Julia Schneemann | May 1, 2024 0 Comments
Lindsey Vonn Joins U.S. SailGP Team Board of Directors The United States SailGP Team is pleased to announce that Lindsey Vonn — three-time Olympic medalist, eight-time world championship medalist, alpine skier, philanthropist and entrepreneur— has joined the United States SailGP Team as a member of the board of directors. The U.S. SailGP Team is one of 10 national teams in SailGP, the emerging global league now in its fourth […] SnowBrains | April 29, 2024 0 Comments
Mammoth Mountain, CA, to Host ‘Boarding for Breast Cancer’ Boarding for Breast Cancer (B4BC) is excited to finish strong and ride/ski at Mammoth Mountain, California, for the 16th and final stop of the 2024 Love Your Peaks Winter Prevention + Fundraising Series on Sunday, May 5. B4BC’s Love Your Peaks is a fundraising series promoting breast cancer awareness at resorts nationwide, where participants can join the organization at partnering resorts to fundraise, […] Industry News SnowBrains | April 26, 2024 0 Comments
[VIDEO] Race Re-Cap: Der Weisse Rausch in St. Anton, Austria Der weisse Rausch (engl. “the white thrill”) is an annual end-of-season fun race at St. Anton, Austria, which this year took place on April 20. The race is a 7.5 km (4.7 mile) race that combines a downhill component with uphill sprints and an obstacle finish at the end. 555 skiers and snowboarders battle it out for the podium […] Industry News Julia Schneemann | April 25, 2024 0 Comments
Snowbasin Resort, UT, Welcomes IOC as Proposed Venue for Alpine Skiing in Salt Lake City 2034 Bid On Friday, April 12, Snowbasin Resort, Utah, proudly welcomed the International Olympic Committee (‘IOC’) as they evaluate plans for Salt Lake City to host its second Winter Olympic Games. Snowbasin was recently named the proposed venue for Alpine Skiing for 2034 Olympic and Paralympic competition in the Salt Lake City-Utah Preferred Host bid file. The visit included touring the resort’s […] Olympics SnowBrains | April 12, 2024 0 Comments
Austria’s Cornelia Hütter Snatches 23/24 Season Downhill Crystal Globe from Switzerlands Lara Gut-Behrami in Dramatic World Cup Final in Saalbach, Austria Lara Gut-Behrami went into the Downhill final on Saturday, March 23, as top-ranked Downhill skier, the Giant Slalom and Super-G Crystal Globe already on the shelf, and the Downhill and Overall Crystal Globe within reach. With 369 points in the season’s rankings and second-ranked Sofia Goggia with 360 points out due to a broken leg, the Downhill Globe looked like […] Industry News Julia Schneemann | March 23, 2024 0 Comments
Mikaela Shiffrin Wins Slalom at the World Cup Finals in Saalbach, Austria This weekend sees the first four events of the FIS Alpine World Cup Finals in Saalbach, Austria. On Saturday, March 16, the first day of competitions, Mikaela Shiffrin claimed the victory in the women’s Slalom. Conditions were tough at the resort with rain softening the carefully prepped race course. Warm temperatures and soft snow created challenging conditions for all of […] Industry News Julia Schneemann | March 16, 2024 0 Comments
The Highlands, MI, Continues Lift Upgrades with Introduction of New Three-Person Chairlift for the 2024/2025 Season HARBOR SPRINGS, Mich. (March 11, 2024) – The Highlands, located in the northwest corner of Lower Michigan in Harbor Springs, today announced plans to replace the Interconnect chairlift for the 2024/25 winter season with a Doppelmayr fixed-grip triple. The new Interconnect triple is poised to enhance the guest experience by providing improved accessibility to the North Peak region’s largely intermediate, […] Industry News SnowBrains | March 11, 2024 0 Comments