Industry News
Eden, Utah (January 3, 2024) — Powder Mountain announced the completion and unveiling of the new art installation Relay (Powder Mountain) by Paris-based American artists Gerard & Kelly. Located over the Sun Tunnel magic carpet by the ski school, Gerard & Kelly clad the ski carpet canopy with a rainbow pattern of spiraling colored light that beginning skiers are magically pulled through on their way up the hill. The experience of the work shifts with the overall light and weather conditions, heightening each rider’s awareness of their environment and creating a playful, uplifting, and inclusive start to their day.
Alex Zhang, Chief Marketing Officer at Powder Mountain, said, “Gerard & Kelly have brought such a dynamic artwork to the mountain giving new meaning to our ‘magic carpet.’ We couldn’t be happier to unveil this work for young skiers and hope the light play evokes a sense of awe as they begin to explore the mountain. Powder Mountain is embarking on a collaborative journey with world-renowned artists to bring art and nature together. Relay (Powder Mountain) was a perfect way to start that immersive experience.”
Artists Brennan Gerard and Ryan Kelly, said, “We were thrilled by the invitation to create Relay (Powder Mountain) for Powder Mountain. It is so rare to have an opportunity to think about an artwork integrated into the daily activity of a site like a ski mountain. This, plus working in the vicinity of some of the most important projects in the history of Land Art, made the experience unique and memorable. We hope that Relay (Powder Mountain) will be a delightful addition to the experience of visiting the mountain.”
Just as the environmental conditions change continuously, the view through Relay (Powder Mountain) will subtly and elegantly change with the angle of the sun. Relay (Powder Mountain) is calibrated to the sun, lighting up and refracting sunlight in the day and illuminated from the inside to glow at night. Relay (Powder Mountain) provides a sense of wonder, imagination, and transformation for young skiers who travel up through the surface lift.
