Former Vail Resorts CEO ‘Change-Maker’ Rob Katz Honored With 2022 Industry Impact Award

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Former Vail Resorts CEO Rob Katz.

The National Ski Areas Association (NSAA) honored change-maker Rob Katz (Vail Resorts, CO) with the 2022 Industry Impact Award; and honored ski industry leader Win Smith (Sugarbush, VT) with the 2022 Lifetime Achievement Award. Recognition of these two individuals took place Saturday, May 14, at the association’s National Convention and Tradeshow in Nashville, TN.

About the Awards

The Industry Impact Award recognizes those individuals or organizations whose contributions have had a significant and valuable impact on the ski industry. NSAA wishes to thank HKD Snowmakers for sponsoring the 2022 Industry Impact Award.

The Lifetime Achievement Award recognizes individuals who have demonstrated an extraordinary lifetime commitment to NSAA and the ski industry, and whose contributions will benefit the industry for decades to come. NSAA wishes to thank MountainGuard for sponsoring the 2022 Lifetime Achievement Award.

About the Honorees

Rob Katz

As CEO of Vail Resorts, Rob Katz ushered in an epic era of skiing during which the multi-mountain season pass would become king. Katz’s penchant for disrupting the status quo has made Vail Resorts one of the most impactful businesses in the industry, leading not just on product development but on climate action and other community-focused initiatives through Vail’s Epic Promise and the Katz Amsterdam Foundation.

“In an industry full of dedicated, passionate leaders, I’m honored to be recognized with this award. I’m very proud of the pioneering work Vail Resorts has done—and continues to do—to create stability and growth for this incredible sport and our communities, especially during time of great uncertainty. However, what has been most gratifying is seeing the growth in leaders, career progression and greater gender diversity across our company, creating an incredible talent pipeline that will be critical for the continued success of our entire industry. I look forward to watching the sport we all love continue to broaden and flourish.”

– Rob Katz

Win Smith

Win Smith purchased Sugarbush, VT, in 2001, and has been instrumental to the resort’s revitalization and the development of its people in the time since. He invested over $70 million into the resort, improving its amenities while maintaining its Vermont character. Smith has also been a guiding presence at NSAA throughout his tenure on its Board of Directors, of which he has been a member since 2009. He has been a passionate advocate for the future of the ski industry through both mentorship and climate action, as evidenced by Sugarbush’s commitment to advocacy and on-site renewable energy.

“I am humbled and honored to receive NSAA’s Lifetime Achievement Award. Serving on the Board of NSAA has been one of the highlights of my ski career, and I have really enjoyed working with Kelly Pawlak and her great team who have provided such superb service to the ski industry, especially during the past two challenging years.”

– Win Smith





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