The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […] Industry News Ryan Kime | June 24, 2022 10 Comments
Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA At a Town Hall meeting in Olympic Valley Saturday, Alterra Mountain Company doubled down on its stalled development project, promising to seek a new round of approvals for its massive Tahoe proposal in 2023. Alterra owns the resort now known as Palisades Tahoe, formerly Squaw Valley, including most of the land at the mountain base. Their massive Olympic Valley development […] Industry News SnowBrains | June 1, 2022 7 Comments
Alterra Mountain Company Announces CEO Transition: Current President Jared Smith to be Appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board Denver, CO, May 25, 2022 — Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board. Smith joined Alterra Mountain Company in June of […] Industry News SnowBrains | May 25, 2022 1 Comment
Boxing Match Between Vail Resorts CEO and Alterra CEO to Determine Who Has the Better Mega Pass To Commence Tonight at 7 PM ET Tonight at 7 p.m. ET, we will finally have the answer to a question keeping us all up at night: which season pass should I buy. . . Epic or Ikon? Vail Resorts CEO, Kirsten Lynch, will face Alterra CEO, Rusty Gregory, in a cut-throat boxing match tonight. Both CEOs feel as though they have a lot to prove as […] Industry News Haleigh Hafner | April 1, 2022 4 Comments
Alterra Mountain Company Announces Largest Single Year Investment of $344 Million for Capital Improvements New Gondolas, Base Area Redevelopment and Enhanced Facilities Planned for Winter 22/23 Alterra Mountain Company announces its plans to invest $344 million in capital improvements for winter 22/23, reaching over $1 billion invested in transformational changes over the past five years. This reaffirms the company’s dedication to enhance the guest experience at its 15 North American destinations and almost doubles […] Industry News SnowBrains | February 28, 2022 15 Comments
Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […] Industry News SnowBrains | October 21, 2021 1 Comment
Alterra Mountain Co. Weighing Up Options For Palisades Tahoe, CA Resort Development Alterra Mountain Company is “weighing its options” for the Palisades Tahoe, CA development following last month’s setback. Related: Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Four weeks ago Sierra Watch, a conservation advocacy group, won a legal battle against Alterra Mountain Company and its plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled […] Industry News SnowBrains | September 28, 2021 5 Comments
Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth Alterra Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs. Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports. The two industry partners will unite […] Industry News SnowBrains | September 15, 2021 0 Comments
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