Industry News
The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing, announced its funding round of $15 million today.
The round was led by Left Lane Capital, with participation from existing investors, including Will Ventures, Ares Management funds, David Blitzer’s Bolt Ventures, and Ryan Sports Ventures. Rich Kleiman and Kevin Durant’s Boardroom Sports Holdings, Founder of League One Volleyball Peter Hirschmann, and Kuvare Holdings also participated in the round.
“The Snow League represents the next evolution of global snowboarding and freeskiing competition. This funding validates the incredible potential of our vision and we are thrilled to have world-class investment partners to support the journey. Our mission is to create a league that prioritizes athletes, fans, and innovation, setting a benchmark for the future of winter sports.”
– CEO of The Snow League, Omer Atesmen
The investment will accelerate the league’s expansion, enhance fan engagement, and set a new standard for athlete development and live entertainment in winter sports.
Launched in June by legendary snowboarder and skateboarder Shaun White, The Snow League will feature the world’s top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competitions, showcasing elite female and male athletes in snowboarding and freeskiing, will be broadcast on NBC Sports and Peacock.
“I’m grateful to have so many renowned investors believing in our vision for this new league. This investment allows us to expand our reach, enhance the fan experience, and attract top-tier talent. We’re excited to have such incredible partners join us on this venture.”
– Shaun White
The league’s debut season, set to launch on March 7-8 in Aspen, has already garnered significant attention within the sports community. With thirty-six athletes from nine countries around the world, all four events will feature top athletes from diverse backgrounds, giving fans a chance to see a new generation of stars.
Confirmed athletes competing in Season One include Queralt Castellet (ESP), Lucas Foster (USA), Valentino Guseli (AUS), Bea Kim (USA), Ayumu Hirano (JPN), Maddie Mastro (USA), Mitsuki Ono (JPN), Sena Tomita (JPN) and many more.
“Shaun and Omer are seizing a unique moment in time to transform snow sports into a premium competition experience for athletes and fans alike. With a visionary founding team, top-tier media rights, and blue-chip sponsors, we are confident that The Snow League will emerge as the leading brand in winter sports.”
– CEO and Managing Partner of Left Lane Capital, Harley Miller
