Students in a Fort Lewis College (Durango, CO) marketing research course have developed a survey exploring how snowsliders view safety messaging while on the mountain. They are interested in finding out how much safety signage impacts people while out on the slopes.
A study of behavior at and opinions of ski areas, perceptions of on-slope safety, and the development of messaging so that various groups “slide with respect.”
The snowsliding industry has conducted several market segmentation studies to understand purchase behavior at resorts, but there has been more limited effort to segment safer snowsliding behavior.
As part of a two-course sequence at Fort Lewis College, the students and their professor, Tomasz Miaskiewicz, are focusing on the behavior at and opinions of ski areas, the perceptions of on-slope safety, and the development of messaging so that various groups “slide with respect.” As an independent body, they will attempt to answer those questions and develop the most effective messaging for industry use.
They are currently focused on getting input from “snowsliders” (the term snowsliding encompasses all forms of skiing, snowboarding, and snow biking) using a survey that was designed as part of a marketing research class. The survey will be active until December 15th.
- The direct link to the survey is: https://fortlewis1.sjc1.qualtrics.com/jfe/form/SV_eFALQzwpG2r9Wd0
If you are able to participate and/or share the survey they would greatly appreciate it. By doing so you are helping collect as much data as possible and develop effective messaging that is driven by the results of the research.