Squaw + Aspen + Mammoth Name Their New Company That Owns 12 Ski Resorts: ALTERRA MOUNTAIN COMPANY

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Last year, Squaw (KSL) and Aspen (Henry Crown Co) got together and bought up Intrawest and Mammoth along with all of their assets.

The end result was a new company that owns 12 ski resorts (Aspen, Aspen Highlands, Buttermilk, Snowmass not included) and 1 major heli operation throughout 5 US states and 3 Canadian provinces.

Alterra will be offering a pass to rival Vail’s Epic Pass that will work across their 12 ski resorts but will exclude the Aspen resorts.

ALTERRA MOUNTAIN COMPANY:

  • Steamboat and Winter Park in Colorado
  • Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California
  • Stratton in Vermont
  • Snowshoe in West Virginia
  • Tremblant in Quebec, Blue Mountain in Ontario
  • Deer Valley in Utah
  • CMH Heli-Skiing & Summer Adventures in British Columbia
Squaw Valley, CA. image: alterra

ALTERRA PRESS RELEASE:

Announcing Alterra Mountain Company: A Family of 12 Iconicย Mountain Destinations in North America

Formed byย Affiliates ofย KSL Capital Partners and Henry Crown and Company

DENVER, CO,ย January 11, 2018ย – The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name. Announcing Alterra Mountain Company, a new destination group that is changing the landscape of the mountain resort industry.

Alterra Mountain Company, headquartered in Denver, Colorado is comprised of 12 destinations, including the worldโ€™s largest heli-skiing operation. Alterra Mountain Company was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows, and Henry Crown and Company purchased Intrawest, Mammoth Resorts, and Deer Valley Resort in 2017.

โ€œAlterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations. Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list,โ€ said David Perry, President and COO, Alterra Mountain Company. โ€œWe respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.โ€ P

Alterra Mountain Companyโ€™s destinations offer premium ski, snowboard and all-season activities for those who seek adventure, freedom, and fun in the great outdoors. The destinations that make up Alterra Mountain Company are spread throughout five states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

At each destination, Alterra Mountain Company leaders are empowered to be decisive, creative, and bold in order to retain each mountainโ€™s authentic character. Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Companyโ€™s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.

Mammoth, CA. image: alterra

About the Name and Logo

The name Alterra is a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company.

In the coming months Alterra Mountain Company will announce new season pass products that will provide access to all of our existing mountains, plus many additional benefits, sure to please skiers and riders. ย 

Aboutย Alterraย Mountainย Company

Alterraย Mountainย Companyย isย aย communityย ofย 12ย iconicย year-roundย destinations,ย includingย the worldโ€™s largestย heli-skiย operation.ย Theย companyย ownsย andย operatesย aย rangeย ofย recreation,hospitality,ย real-estateย development,ย foodย andย beverageย andย retailย businesses.ย Headquarteredย inย Denver,ย Coloradoย withย destinationsย acrossย theย continent,ย weย areย rootedย inย theย spiritย ofย the mountainsย andย unitedย byย aย passionย forย outdoorย adventure.ย Alterraย Mountainย Companyโ€™sย familyย ofย diverseย playgroundsย spansย fiveย U.S.ย statesย andย threeย Canadianย provinces:ย Steamboatย andWinterย Parkย Resortย inย Colorado;ย Squawย Valleyย Alpineย Meadows,ย Mammothย Mountain,ย Juneย Mountainย andย Bigย Bearย Mountainย Resortย inย California;ย Strattonย inย Vermont;ย Snowshoeย inย WestVirginia;ย Tremblantย inย Quebec,ย Blueย Mountainย inย Ontario;ย Deerย Valleyย inย Utah;ย andย CMHย Heli Skiingย &ย Summerย Adventuresย inย Britishย Columbia.ย Weย honorย eachย destinationโ€™sย uniqueย characterandย authenticityย andย celebrateย theย legendaryย adventuresย andย enduringย memoriesย theyย bringย toย everyone.ย Forย moreย informationย onย Alterraย Mountainย Company,ย visitย www.alterramtnco.com.

Steamboat, CO. image: alterra

Aboutย KSLย Capitalย Partners,ย LLC

KSLย Capitalย Partners,ย LLCย isย aย privateย equityย firmย specializingย inย travelย andย leisureย enterprisesย inย fiveย primaryย sectors:ย hospitality,ย recreation,ย clubs,ย realย estate,ย andย travelย services.ย KSLย hasofficesย inย Denver,ย Colorado;ย Stamford,ย Connecticut;ย andย London.ย Sinceย 2005,ย KSLย hasย raisedย approximatelyย $8.2ย billionย ofย capitalย acrossย bothย debtย andย equityย funds.ย KSL’sย currentย portfolioincludesย someย ofย theย premierย propertiesย inย travelย andย leisure.ย Forย moreย information,ย pleaseย visitย www.kslcapital.com.

Aboutย Henryย Crownย andย Company

Henry Crown and Company, through a newly formed affiliate, is a minority investor in the new joint venture Alterra Mountain Company. Henry Crown and Company dates back to the early 1900โ€™s when Henry Crown and his brothers started Material Service Corporation, which was later merged into General Dynamics. Today, the Crownโ€™s family assets fall into four broadly defined categories, including publicly traded securities, real estate, investment funds, and privately held operating companies, including Aspen Skiing Company, L.L.C. Aspen Skiing Company owns and operates the four mountains of Aspen Snowmass โ€“ Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk โ€“ as well as hospitality properties The Little Nell, Residences at The Little Nell, Limelight Aspen, and Limelight Ketchum in Ketchum, Idaho. In addition, Aspen Skiing Company owns and operates numerous retail and rental locations through the resort and the Roaring Fork Valley. Aspen Skiing Company, LLC is one of the Henry Crown and Company entities which owns Alterra Mountain Company.ย  Aspenโ€™s mountains and properties willย continue to be run directly by Aspen Skiing Company and not by Alterra Mountain Company. Forย moreย information,ย visitย www.aspensnowmass.com.

Winter Park, CO. image: alterra

 


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3 thoughts on “Squaw + Aspen + Mammoth Name Their New Company That Owns 12 Ski Resorts: ALTERRA MOUNTAIN COMPANY

  1. As a life long skier at the amazing Squaw Valley USA, I was horrified to learn this week via an email from the holding company that they will be renaming the historic ski hill. So lame. This goes along with a plan to build a water park – yes, you read that right – a water park in pristine Lake Tahoe to draw in more crowds to our already narrowly serving infrastructure and fragile environment.
    I won’t be renewing my season pass ever again with the hill formerly known as Squaw Valley and now being sold out by developers. Shame shame shame.

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