Alterra Mountain Co.

The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]
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Ryan Kime |
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Alterra Mountain Co. Weighing Up Options For Palisades Tahoe, CA Resort Development

Alterra, squaw valley alpine meadows, squaw, california

Alterra Mountain Company is “weighing its options” for the Palisades Tahoe, CA development following last month’s setback. Related: Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Four weeks ago Sierra Watch, a conservation advocacy group, won a legal battle against Alterra Mountain Company and its plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled […]
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SnowBrains |
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Alterra Mountain Company Names New President & COO of Solitude Mountain Resort in Utah

Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude’s operations and driving the profitability and […]
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SnowBrains |
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