SnowBrains Header logo
  • Store
  • Podcast
  • Snow Forecasts
  • Conditions Reports
  • Gear
  • Avalanche Forecast
  •  
SnowBrains Facebook Page SnowBrains Twitter Page SnowBrains Instagram Page SnowBrains YouTube Page SnowBrains RSS Feed

Alterra Mountain Co.

How Ikon & Epic Are Making Skiing and Snowboarding Better

vail resorts back bowls

Last week we published an article with the headline, “Are Epic and Ikon Ruining Ski Culture in America?” by a contributing writer. We shared several reasons, with supportive claims as to how conglomerates such as Vail and Alterra are impacting the ski industry in negative ways, from increased traffic at mountains, higher-priced day tickets, and a real estate boom that […]

Post Tag for Industry NewsIndustry News
Martin Kuprianowicz | January 11, 2024
4 Comments

Alterra Mountain Company Celebrates Art & Culture of the Mountains with Forward Stance Studio

Today, December 21, 2023, Alterra Mountain Company further celebrates the unique character and culture of its mountain destinations by unveiling Forward Stance Studio.Forward Stance Studio began with an investment of more than $1 million to support diverse, local, and sustainability-conscious artists to develop public art installations that capture the essence of each destination, creating the Forward Stance Studio.ย  Kicked off […]

Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains | December 21, 2023
0 Comments

Alterra Mountain Company Expands Mountain Division Leadership With 2 New Executive Vice Presidents

Denver, Colorado – November 16, 2023 โ€“ Alterra Mountain Company has appointed Ron Cohen, President & COO of Mammoth Mountain and June Mountain, and Rob Perlman, President & COO of Steamboat, to the newly created roles of Executive Vice President (EVP), Regional Operations. Both will serve on Alterraโ€™s Executive Leadership Team, further building on the companyโ€™s successful approach of enhancing […]

Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains | November 16, 2023
0 Comments

The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and whatโ€™s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]

Post Tag for Industry NewsIndustry News
Ryan Kime | June 24, 2022
10 Comments

Alterra Mountain Co. Weighing Up Options For Palisades Tahoe, CA Resort Development

Alterra, squaw valley alpine meadows, squaw, california

Alterra Mountain Company is “weighing its options” for the Palisades Tahoe, CA development following last month’s setback. Related: Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Four weeks ago Sierra Watch, a conservation advocacy group, won a legal battle against Alterra Mountain Company and its plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled […]

Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains | September 28, 2021
5 Comments

Alterra Mountain Company Names New President & COO of Solitude Mountain Resort in Utah

Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitudeโ€™s operations and driving the profitability and […]

Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains | May 20, 2021
1 Comment

Addressing Racism in America: CEO of Alterra Mountain Co. Sends Letter to Employees

CEO of Alterra Mountain Company Rusty Gregory sent out a letter to ALL his employees addressing racism in America on Tuesday, June 9. The full letter is attached below.ย  To all my Alterra Mountain Company coworkers: George Floydโ€™s senseless murder was not just the despicable act of a bad Minneapolis cop. His death and the deaths of Breonna Taylor and […]

Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains | June 12, 2020
0 Comments

Top 10 Breweries at Ikon Pass Destinations

[sponsored by Ikon Pass] Grounded in the marketing genius of “free beer tomorrow,” the craft brewing industry is a perfect match for the ski industry and all those who love suds and snow. Done properly, a brewery or taproom nears the magic of an old village pub; its doors offer table top gathering points for generations of family, friends, or […]

Post Tag for Featured ArticleFeatured Article
Paulie | April 18, 2018
4 Comments

Share your story:

Submit A Link

Top 10 Trending right now:

  • Winter Park, CO, Moves Forward With Town Gondola and $2 Billion Master Plan
    Winter Park, CO, Moves Forward With Town Gondola and $2 Billion Master Plan
  • What's Happened To Peak Skis?
    What's Happened To Peak Skis?
  • 5 Former North American Ski Areas That Have Been Absorbed by Other Resorts
    5 Former North American Ski Areas That Have Been Absorbed by Other Resorts
  • Why is the Return of Rob Katz to Vail Resorts as CEO Such a Big Deal?
    Why is the Return of Rob Katz to Vail Resorts as CEO Such a Big Deal?
  • Aviation Report: Pilot Lacked Key Training and Lead Ski Guide Had Elevated Cocaine Levels in Fatal Alaska Helicopter Crash That Killed 5, Including Czech Billionaire
    Aviation Report: Pilot Lacked Key Training and Lead Ski Guide Had Elevated Cocaine Levels in Fatal Alaska Helicopter Crash That Killed 5, Including Czech Billionaire
  • National Park Service No Longer Pursuing Legal Action Against Trail Runner Over Grand Teton Shortcut While U.S. Attorneyโ€™s Office Continues Prosecution
    National Park Service No Longer Pursuing Legal Action Against Trail Runner Over Grand Teton Shortcut While U.S. Attorneyโ€™s Office Continues Prosecution
  • The Snowiest Resort From Each U.S. State During the 2024-25 Season
    The Snowiest Resort From Each U.S. State During the 2024-25 Season
  • How Much Does it Cost to Climb to the Roof of the World in 2025?
    How Much Does it Cost to Climb to the Roof of the World in 2025?
  • The Income Needed to Own a Home in Top U.S. Cities Close to Skiing
    The Income Needed to Own a Home in Top U.S. Cities Close to Skiing
  • Skier Killed in Soft Slab Avalanche on Denali, AK
    Skier Killed in Soft Slab Avalanche on Denali, AK
  • Meet the Team
  • Contact
  • Privacy Policy
  • Artificial Intelligence (AI) Policy
  • Site Map