Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]
Alterra Mountain Co.
Alterra Mountain Company is “weighing its options” for the Palisades Tahoe, CA development following last month’s setback. Related: Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Four weeks ago Sierra Watch, a conservation advocacy group, won a legal battle against Alterra Mountain Company and its plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled […]
Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude’s operations and driving the profitability and […]
CEO of Alterra Mountain Company Rusty Gregory sent out a letter to ALL his employees addressing racism in America on Tuesday, June 9. The full letter is attached below. To all my Alterra Mountain Company coworkers: George Floyd’s senseless murder was not just the despicable act of a bad Minneapolis cop. His death and the deaths of Breonna Taylor and […]
[sponsored by Ikon Pass] Grounded in the marketing genius of “free beer tomorrow,” the craft brewing industry is a perfect match for the ski industry and all those who love suds and snow. Done properly, a brewery or taproom nears the magic of an old village pub; its doors offer table top gathering points for generations of family, friends, or […]