Alterra Mountain Co.

How Ikon & Epic Are Making Skiing and Snowboarding Better

vail resorts back bowls

Last week we published an article with the headline, “Are Epic and Ikon Ruining Ski Culture in America?” by a contributing writer. We shared several reasons, with supportive claims as to how conglomerates such as Vail and Alterra are impacting the ski industry in negative ways, from increased traffic at mountains, higher-priced day tickets, and a real estate boom that […]
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Martin Kuprianowicz |
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Alterra Mountain Company Celebrates Art & Culture of the Mountains with Forward Stance Studio

Today, December 21, 2023, Alterra Mountain Company further celebrates the unique character and culture of its mountain destinations by unveiling Forward Stance Studio.Forward Stance Studio began with an investment of more than $1 million to support diverse, local, and sustainability-conscious artists to develop public art installations that capture the essence of each destination, creating the Forward Stance Studio.  Kicked off […]
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SnowBrains |
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Alterra Mountain Company Expands Mountain Division Leadership With 2 New Executive Vice Presidents

Denver, Colorado – November 16, 2023 – Alterra Mountain Company has appointed Ron Cohen, President & COO of Mammoth Mountain and June Mountain, and Rob Perlman, President & COO of Steamboat, to the newly created roles of Executive Vice President (EVP), Regional Operations. Both will serve on Alterra’s Executive Leadership Team, further building on the company’s successful approach of enhancing […]
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SnowBrains |
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The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]
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Ryan Kime |
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Alterra Mountain Co. Weighing Up Options For Palisades Tahoe, CA Resort Development

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Alterra Mountain Company is “weighing its options” for the Palisades Tahoe, CA development following last month’s setback. Related: Tahoe Conservationists Win Lawsuit Against Squaw Valley, CA Resort Development Four weeks ago Sierra Watch, a conservation advocacy group, won a legal battle against Alterra Mountain Company and its plans to extensively develop the area surrounding Squaw Valley, California. Three judges ruled […]
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SnowBrains |
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Alterra Mountain Company Names New President & COO of Solitude Mountain Resort in Utah

Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude’s operations and driving the profitability and […]
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SnowBrains |
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