Solitude Mountain Resort, UT, Raises Minimum Wage to $15 Per Hour Following an industry-wide rush to increase wages and entice workers, Solitude Mountain Resort has jumped on the train and increased its starting minimum wage to $15 an hour. The increase applies to all non-tipped positions and even includes wage bumps for certain potions paid above the old starting wage. The change represents more than a 2X increase over the Utah minimum […] Industry News Lucas Gauthier | August 17, 2021 0 Comments
Lawsuit Against Alterra Mountain Co. Over Shortened Ski Season to Continue, Colorado District Court Judge Decides The pandemic cut ski season short in March of 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. Ikon Pass holders said they were owed a refund for not getting to ski the entire season. Alterra disagreed. So Ikon Pass holders […] Industry News SnowBrains | July 15, 2021 0 Comments
Alterra Mountain Company Names New President & COO of Mammoth Mountain & June Mountain in California Alterra Mountain Company announced today that Ron Cohen, current President and Chief Operating Officer of Squaw Valley Alpine Meadows, CA, will return to Mammoth Mountain and June Mountain as the destinations’ new President and Chief Operating Officer, effective immediately. Mammoth Mountain is the company’s largest and most visited destination. Ron will be responsible for overseeing operations at Mammoth and June […] Industry News SnowBrains | June 11, 2021 1 Comment
4 Largest Ski Industry Leaders Unite to Fight Climate Change Today, Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change with shared commitments around sustainability and advocacy. Related: How Will Climate Change Affect Skiing? All four ski industry leaders have agreed to operate their respective resorts with sustainability at the forefront and use their collective […] Industry News SnowBrains | June 10, 2021 1 Comment
Alterra Mountain Company Names New President & COO of Solitude Mountain Resort in Utah Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude’s operations and driving the profitability and […] Industry News SnowBrains | May 20, 2021 1 Comment
Alterra Mountain Company Community Foundation Established to Assist Destination Community Members in Need Alterra Mountain Company yesterday announced the establishment of the Alterra Mountain Company Community Foundation, a public charity created to provide financial support to the members of the North American communities in which Alterra Mountain Company operates. Related: Addressing Racism in America: CEO of Alterra Mountain Co. Sends Letter to Employees Alterra Mountain Company founders from Henry Crown and Company and […] Industry News SnowBrains | May 14, 2021 4 Comments
Alterra Announces $207-Million Upgrades at Resorts | Squaw Valley Alpine Meadows, CA Base-to-Base Gondola Confirmed Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. Related: Could the Squaw Valley Alpine Meadows, CA Base-to-Base Gondola Happen This Summer? This year’s $207 million plan includes $111m in significant resort projects, […] Industry News SnowBrains | April 12, 2021 2 Comments
Last Chance! Today is Your Final Opportunity to Buy an Ikon Pass Snow is piling up across the country, and the best way to access as much of this snow as possible is with the Ikon Pass. With 44 iconic destinations in 14 states, four Canadian provinces, on five continents, the Ikon Pass is the new standard in season passes. You might like: The World’s Best Resorts are Available on the Ikon Pass […] Industry News SnowBrains | December 10, 2020 0 Comments
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