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atomic skis

Former Atomic Employee Sentenced for Stealing 2,600 Skis

A former Atomic Skis employee has been sentenced to 14 months of suspended imprisonment for stealing 2,600 pairs of skis from the Austrian manufacturer. The now-58-year-old employee, who worked at Atomic’s factory in Pongau, Austria, was responsible for disposing of skis with minor defects but instead sold them for personal profit. Between 2022 and his dismissal in November 2023, he […]

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Avatar photo SnowBrains | April 4, 2025
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Ski Industry Continues Sustainability Efforts at 2nd Industry Summit

The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations. The 25% increase in attendance compared to the inaugural summit […]

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Avatar photo Press Release | December 12, 2024
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[PHOTOS] Ski Racer Mikaela Shiffrin at Mammoth Mountain, CA

Mikaela Shiffrin

Mikaela Shiffrin has been spotted training at Mammoth Mountain, CA, last week, much to the delight of those lucky enough to catch a glimpse of the GOAT. Our very own writer Claire Weiss happened to catch the talented ski racer in action last week. Shiffrin spent a week with the Stifel U.S. Ski Team as well as sponsor Atomic at […]

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Julia Schneemann | August 2, 2023
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U.S. Ski Racer Mikaela Shiffrin Crowns Herself the GOAT of Alpine Racing in Åre, Sweden, Winning Her 87th World Cup

Wendy Holdener Mikaela Shiffrin

Mikaela Shiffrin is unstoppable. After tying with Ingemar Stenmark yesterday, Mikaela Shiffrin swept through the Slalom course like a tornado today in Åre, Sweden, winning her 87th World Cup with a lead of 0.92 seconds ahead of second placed Wendy Holdener from Switzerland. Shiffrin is seemingly in a league of her own. “It’s okay to be second or third if she […]

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Julia Schneemann | March 11, 2023
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Japan Report: Pillows + Pillows

ski powder japan

January in Japan this year was special. We got snow, we got sun, we got pillows. The most interesting features here are spines that have pillows. We’ve coined them pillowspines. Every sunny day initiates a search for more pillowspines. Every snowy day is a search for pillows in the trees. Powder is the norm, pillows are the highlights. February has begun with rain, cold temps, and brutally hard snow for […]

Post Tag for Conditions ReportConditions Report
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Miles Clark | February 5, 2014
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