Alterra Mountain Company Plans to Invest Nearly Half a Billion Dollars in Transformational Changes in the Year Ahead Investments to Focus on Enhancing the Guest and Employee Experience Today, Alterra Mountain Company, the world’s premier mountain operating company, announces a nearly $500 million capital investment program focused on enhancing the guest and employee experience across its portfolio of destinations over the next year. The announcement follows last year’s significant milestone when the company completed more than $1 billion […] Industry News SnowBrains | March 21, 2023 1 Comment
The 2023/24 Premier Season Pass at Crystal Mountain, WA, Costs an Astonishing $3,799 Season passes for the 2023/24 season at Crystal Mountain, WA, are on sale now. There are a variety of pass options that allow individuals to customize their experience. This includes midweek-only options, unlimited Ikon Pass access, and parking privileges. Related: Looking for Unlimited Demos? The Quiver Pass at Crystal Mountain, WA, Might Be Just What You Need However, the most […] Industry News Brent Thomas | March 20, 2023 0 Comments
Ikon Pass: The Good Stuff is Coming Brought to you by Ikon Pass Good Stuff Is Coming And here we are – surfing through the sunshine of spring, spraying soft snow while getting a bit spicy on the slopes, finding bliss under a bluebird sky, and looking back on another season full of big sends and days with friends. Then, just when we’re full to the brim […] Featured Article SnowBrains | March 16, 2023 0 Comments
Ikon Pass Is on Sale Now for the 23/24 Winter Season: Time to Get the Good Stuff Exclusive Pass Holder Benefit Collection Includes Partnerships with Smith, The North Face & Outside The 23/24 Ikon Pass is on sale now at its lowest rates of the season, offering access to 50+ authentic and unique mountain destinations across the globe. Current and new pass holders are invited to join the Ikon Pass community at its lowest rates of the […] Industry News SnowBrains | March 16, 2023 1 Comment
Ikon Pass Offers the Good Stuff for Winter 23/24 on March 16 Ikon Pass enters its sixth season as the established community for skiers and riders across the globe offering access to 50+ authentic and unique mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan. On Thursday, March 16, 2023, Ikon Pass goes on sale for the 23/24 season. Current and new pass holders are invited to join the Ikon […] Industry News Julia Schneemann | March 9, 2023 1 Comment
Vail Resorts to Close Colorado Retail Locations in Aspen and Telluride Vail Resorts has made the decision to close 19 equipment rental and retail locations in Aspen, Snowmass Village, and Telluride. The move effectively eliminates 69 retail jobs in these mountain communities. The move comes as a surprise to many. Laura Bonfiglio, a spokesperson for Vail Resorts, addressed the situation publically. She states: “Vail Resorts Retail has made the decision to […] Industry News Matt Scribner | March 8, 2023 0 Comments
Alterra Mountain Co. Ordered to Pay $18 Million to Ikon Pass Holders for Closing Resorts Due to COVID The pandemic cut the ski season short in March 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. However, Ikon Pass holders were unhappy and, in April 2020, filed a case to recoup the cost of the lost days skiing. In […] Industry News SnowBrains | February 14, 2023 3 Comments
Snow Valley in Southern California Joins the Ikon Pass Community Snow Valley in Southern California will join the Ikon Pass community starting Monday, February 20, 2023. Easily accessible from Pasadena, Santa Monica, Los Angeles, and San Diego and just 15 miles from Big Bear Mountain Resort, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service. Snow Valley […] Industry News SnowBrains | February 13, 2023 0 Comments
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