Remembering JP Auclair via the Greatest Skiing Segment of All-Time JP Auclair was one of the best there’s been in freeskiing. The guy did it all from park, to moguls, to big mountain, to extreme skiing, to helping create the first twin tip skis, to co-founding Armada skis. JP was born on August 22, 1977 in Foy, Quebec, Canada and made a major impact on freeskiing in the 1990’s, 2000’s, and 2010’s. Just when […] Industry News SnowBrains | September 29, 2023 0 Comments
One Year Ago Today, We Lost JP Auclair & Andreas Fransson in an Avalanche in Chile Exactly one year ago, we lost JP Auclair & Andreas Frannson in an avalanche in Chilean Patagonia. The news engulfed the ski industry like a silent tsunami leaving us all blind-sided, devastated, and lost. Our heroes vanished far away in an unknown land. JP brought flair, style, and life back into the skiing world when we needed it most. He helped […] Featured Article Miles Clark | September 29, 2015 1 Comment
We Love You JP – Video Tribute Itโs been less than 6 months, but the wound is still fresh for many of us. September of 2014, the skiing community lost one itโs greatest and most inspirational free skiers ever. JP Auclair passed away in a deadly avalanche in South America along with another great rider and person, Andreas Fransson. Michael Etezadi | February 2, 2015 3 Comments
Remembering the Skiers We Lost by Outside Magazine There have been a lot of articles the past week about what’s been going on with our ski and snowboard heros and why they keep dying. Outside Magazine wrote our favoirite thus far. They basically say: We don’t know why our ski and snowboard heros keep dying, but they do keep dying.” Then they go on to write a great piece about each of the 5 different ski and snowboard heros from someone who knew them. To anybody who follows sports in the Outside world, freeskiing has emerged as a shockingly dangerous pursuit. Over the past decade, so many of the sportโs luminaries have perished in the mountains that in December […] SnowBrains | October 5, 2014 0 Comments
JP Auclair and Andreas Fransson Killed in Avalanche in Chile JP Auclair and Andreas Fransson are being reported dead in an avalanche in Chile by the National Office of Emergency of the Interior Ministry of Chile. They had been missing since Monday afternoon before they were found lifeless this afternoon by Chilean police forces. They went missing while climbing, skiing, and filming on 12,159-foot Mt. San Lorenzo (2nd highest peak in Patagonia) near the city of Cochrane in the Aysen area. This is an remote area in Chilean Patagonia (far south Chile). […] Avalanche SnowBrains | September 30, 2014 17 Comments
J.P. Auclair Street Segment from “All. I. Can.” J.P. Auclairโs street segment in Sherpa Cinemaโs โAll. I. Can.โ has been seen around the world. ย Itโs gotten millions of views and itโs clearly one of the best ski segments off all time. ย Itโs creative, stylish, simple, grungy, crisp, exotic, familiar, and marvelous. If youโve never seen it, youโre in for a treat.ย ย If youโve seen it, feel free to enjoy […] SnowBrains | April 30, 2013 3 Comments