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jp auclair

Take it to the Streets: Unpacking the Origins of Urban Skiing

Skier airing over a balcony in urban setting

“Skiing” brings to mind varied images for each person that hears the word. Some think of crisp corduroy and the feeling of carving high speed turns on a fresh morning groomer. Others envision steep powder fields, waiting to be carved into symmetrical sinusoidal waves as turns are linked down the face. Over the past few decades, though, more skiers have […]

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Morgan Stierman | January 13, 2026
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Remembering JP Auclair via the Greatest Skiing Segment of All-Time

jp auclair

JP Auclair was one of the best there’s been in freeskiing. The guy did it all from park, to moguls, to big mountain, to extreme skiing, to helping create the first twin tip skis, to co-founding Armada skis. JP was born on August 22, 1977 in Foy, Quebec, Canada and made a major impact on freeskiing in the 1990’s, 2000’s, and 2010’s. Just when […]

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Avatar photo SnowBrains | September 29, 2023
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One Year Ago Today, We Lost JP Auclair & Andreas Fransson in an Avalanche in Chile

Exactly one year ago, we lost JP Auclair & Andreas Frannson in an avalanche in Chilean Patagonia. The news engulfed the ski industry like a silent tsunami leaving us all blind-sided, devastated, and lost. Our heroes vanished far away in an unknown land. JP brought flair, style, and life back into the skiing world when we needed it most. He helped […]

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Miles Clark | September 29, 2015
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We Love You JP – Video Tribute

It’s been less than 6 months, but the wound is still fresh for many of us. September of 2014, the skiing community lost one it’s greatest and most inspirational free skiers ever. JP Auclair passed away in a deadly avalanche in South America along with another great rider and person, Andreas Fransson.

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Michael Etezadi | February 2, 2015
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Remembering the Skiers We Lost by Outside Magazine

andreas fransson

There have been a lot of articles the past week about what’s been going on with our ski and snowboard heros and why they keep dying. Outside Magazine wrote our favoirite thus far. They basically say: We don’t know why our ski and snowboard heros keep dying, but they do keep dying.” Then they go on to write a great piece about each of the 5 different ski and snowboard heros from someone who knew them. To anybody who follows sports in the Outside world, freeskiing has emerged as a shockingly dangerous pursuit. Over the past decade, so many of the sport’s luminaries have perished in the mountains that in December […]

Avatar photo SnowBrains | October 5, 2014
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JP Auclair and Andreas Fransson Killed in Avalanche in Chile

JP Auclair and Andreas Fransson are being reported dead in an avalanche in Chile by the National Office of Emergency of the Interior Ministry of Chile. They had been missing since Monday afternoon before they were found lifeless this afternoon by Chilean police forces. They went missing while climbing, skiing, and filming on 12,159-foot Mt. San Lorenzo (2nd highest peak in Patagonia) near the city of Cochrane in the Aysen area. This is an remote area in Chilean Patagonia (far south Chile). […]

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Avatar photo SnowBrains | September 30, 2014
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J.P. Auclair Street Segment from “All. I. Can.”

J.P. Auclair’s street segment in Sherpa Cinema’s “All. I. Can.” has been seen around the world.  It’s gotten millions of views and it’s clearly one of the best ski segments off all time.  It’s creative, stylish, simple, grungy, crisp, exotic, familiar, and marvelous. If you’ve never seen it, you’re in for a treat.  If you’ve seen it, feel free to enjoy […]

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Avatar photo SnowBrains | April 30, 2013
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