Backcountry.com Fires Attorneys and Hires Previously Targeted Owner as a Consultant In the wake of the outcry caused by their strongarm tactics of pursuing all businesses using the word ‘backcountry’, Backcountry.com CEO Jonathan Nielsen told the Colorado Sun that they are firing their trademark attorneys, suspending all lawsuits, and hiring one of the targetted small business owners as a consultant. Related: Backcountry.com Is Suing Anyone Who Uses Its Namesake: Is This […] Industry News SnowBrains | November 11, 2019 3 Comments