Outgoing Aspen Skiing Co. CEO Bids Farewell to “The Best Ski Town in North America” In a letter printed in the Aspen Times, outgoing Aspen Skiing Co. CEO Mike Kaplan bids farewell. He reflects on his 30 years at the company and in the community, thanks the locals and his employers, the Crown Family, and leaves with optimism for the best ski town in North America. Related: Aspen Skiing Co. Names Geoff Buchheister as Chief Executive […] Industry News SnowBrains | April 20, 2023 0 Comments
Aspen Skiing Co. CEO Asks Staff to ‘Make an Even Greater Effort’ During National Brotherhood of Skiers Visit This Week Aspen Skiing Co. CEO Mike Kaplan has encouraged his employees to make the resort an even more welcoming place than usual when the National Brotherhood of Skiers, “the largest black ski group in the United States,” visit the ski town this week. Related: U.S. Ski & Snowboard Announces 4-Year Partnership With National Brotherhood of Skiers In a memo to employees, […] Industry News SnowBrains | February 9, 2022 1 Comment
Exclusive: In Letter to Employees, Aspen Ski Company CEO Warns that US Ski Season is in Jeopardy SnowBrains obtained the following letter that Aspen SkiCo CEO Mike Kaplan sent to SkiCo employees on November 16, 2020. The letter warns that the current COVID spike is threatening ski season. This letter is partially specific to Aspen but also alludes to county shutdowns of ski resorts all across the country. Read Kaplan’s exclusive letter below, and do your part […] Industry News Clay Malott | November 18, 2020 0 Comments
Aspen Skiing Co. Increases Pass Prices for Locals by $320 to “spread people out and enable capacity controls.” Aspen Skiing Co. has announced changes for this season and a new line of ski passes purposed to “spread people out and enable capacity controls,” according to the corporation’s CEO, Mike Kaplan, who talked with the Aspen Times in a phone interview Thursday. The world-famous ski resort is attempting to avoid having to use a reservation system this season, which would […] Industry News SnowBrains | September 28, 2020 0 Comments
Aspen Skiing Co. CEO Mike Kaplan Prepares for Economic Uncertainty by Cutting Salaried Employees Benefits In an email to employees, Aspen Skiing Co. (SkiCo) CEO Mike Kaplan announced the company would be cutting some employee benefits in an effort to balance the books for what is an uncertain year ahead. In-line with many other companies in the industry SkiCo is expecting the global pandemic to have an impact on their bottom line, so is preparing […] Industry News SnowBrains | August 11, 2020 0 Comments
CEO of Aspen Skiing Co. Offers Look at Next Season | Expect ‘Annoying’ Procedural Changes The CEO of Aspen Skiing Co., Mike Kaplan, yesterday penned an open letter to the community discussing the company’s plans and to set expectations for the upcoming ski season. While not getting into specific procedural changes, he mentions that riding lifts and gondolas will be restricted, social distancing and face-covering measures will be implemented in public spaces, wherever possible ordering […] Industry News SnowBrains | July 29, 2020 0 Comments
CEO of Aspen Ski Co. Hopeful That Some Colorado Ski Areas May Reopen Later This Season Colorado Gov. Jared Polis issued an executive order last Saturday requiring all ski areas in the state to close through March 22 and today, March 17, Vail Resorts announced that their resorts will remained closed for the rest of the season. But CEO and president of Aspen Ski Co. Mike Caplan is hopeful that some Colorado resorts will be able to […] Industry News SnowBrains | March 17, 2020 0 Comments
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