nike pulls out of skiing

Nike is over the action sports industry. In 2012, Nike pulled out of surfing. Last week, Nike confirmed that they’re getting completely out of the ski and snowboard industries. The big announcement came at the exact same time that their 2014/15 line of snowboard boots and outerwear was arriving in retail locations. “Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and growth opportunity, […]