Pro Snowboarder Zeb Powell Signs Deal with Nike’s Iconic Jordan Brand Just a few months after teasing a collaboration at X Games Aspen 2025, Zeb Powell signed a deal with Nike’s Jordan Brand, marking Jordan’s first step into snowboarding. Each of professional snowboarder Zeb Powell’s X Games snowboards featured the iconic Jumpman logo, leaving many people questioning whether it was just for show or meant something more. After the popular snowboarder […] Industry News Quinn Brophy | April 14, 2025 0 Comments
Nike Pulls OUT of Ski and Snowboard Industry Nike is over the action sports industry. In 2012, Nike pulled out of surfing. Last week, Nike confirmed that they’re getting completely out of the ski and snowboard industries. The big announcement came at the exact same time that their 2014/15 line of snowboard boots and outerwear was arriving in retail locations. “Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and growth opportunity, […] Industry News SnowBrains | October 3, 2014 6 Comments
“Never Not” = Nike Snowboarding Movie Trailer w/ Big Mountain Riding Nike has penetrated deep into the snowboard industry. Deep enough to be making there own movies. From the trailer, it looks like Never Not will be a pretty fun flick. Big mountain snowboarding is something that could use a lot more airtime. Travis Rice and Jeremy Jones and Xavier de la Rue have been crushing the big mountain movie seen, […] Movie Trailer SnowBrains | July 17, 2013 2 Comments
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