Vail Resorts CEO Rob Katz Apologizes to Guests for Recent ‘Unacceptable’ Customer Service Vail Resorts CEO Rob Katz has admitted in an open apology letter that the recent customer service experience for many guests is unacceptable and details how the company will address the issues going forward. There were always going to be many unknowns going into this season, and Katz admits for all they got right, there are areas where they clearly […] Industry News SnowBrains | December 14, 2020 5 Comments
Big Sky Resort, MT Offers Insight into Next Season | Opening Day Will be Thanksgiving Day Big Sky Resort, MT’s General Manager, and COO & President have addressed the local community in an open letter regarding their expectations for the upcoming 20/21 winter season. Related: CEO of Aspen Skiing Co. Offers Look at Next Season | Expect ‘Annoying’ Procedural Changes The pair reveal that the resort has been ‘working hard at building the framework for a […] Industry News SnowBrains | August 10, 2020 0 Comments
Vail Resorts’ CEO Posts Open Letter About Next Season | Face Coverings Will Not Be Optional Yesterday, we posted an open letter from Aspen Skiing Co. CEO Mike Kaplan who outlined his thoughts and expectations for the upcoming winter. Today it’s the turn of Vail Resorts’ CEO, Rob Katz. Related: CEO of Aspen Skiing Co. Offers Look at Next Season | Expect ‘Annoying’ Procedural Changes While Kaplan focused very much on operational changes for the upcoming […] Industry News SnowBrains | July 30, 2020 6 Comments
CEO of Aspen Skiing Co. Offers Look at Next Season | Expect ‘Annoying’ Procedural Changes The CEO of Aspen Skiing Co., Mike Kaplan, yesterday penned an open letter to the community discussing the company’s plans and to set expectations for the upcoming ski season. While not getting into specific procedural changes, he mentions that riding lifts and gondolas will be restricted, social distancing and face-covering measures will be implemented in public spaces, wherever possible ordering […] Industry News SnowBrains | July 29, 2020 0 Comments
GM at Cardrona and Treble Cone, NZ Pens Open Letter Apologizing for Poor Guest Experience Ski resorts in New Zealand have been caught out these last couple of weeks by unexpectedly high skier numbers, so much so that the General Manager of Cardrona and Treble Cone, Bridget Legnavsky, was forced to pen an open letter of apology. Related: Against All Odds, New Zealand Ski Resorts See Record Number of Visitors Due to closed borders as […] Industry News Kiwi Brains | July 24, 2020 0 Comments
Jackson, WY Local Who Ignored Backcountry Closures Writes Open Letter Offering Explanation and Apology In an unprecedented move at the end of February, Jackson Hole Mountain Resort, WY closed backcountry access from the resort for three consecutive days. Officials from the resort, Teton County Search and Rescue, Grand Teton National Park and the Bridger-Teton National Forest decided to close the gates amid a storm cycle that had already dumped four feet of snow in […] Industry News SnowBrains | May 23, 2019 0 Comments
An Open Letter in Response to Freeskier Magazine’s “10 Hottest women in Freeskiing” | by Lynsey Dyer Last week, Freeskier Magazine wrote an article titled “10 Hottest Women in Freeskiing.” Lynsey Dyer is one of the girls in Freeskier’s article. They used a photo of Lynsey Dyer in a bikini (that they’ve since taken down). Lynsey has responded to Freeskier’s article with an open letter on her facebook page: […] SnowBrains | December 4, 2013 2 Comments
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