Skiers Take on Copper Mountain, CO, Over 9% ‘Resort Surcharge’ in Class Action Lawsuit If you’ve bought food at a ski resort recently and thought, “This should be illegal,” you’re not alone. A class action lawsuit has been filed against Copper Mountain, Colorado, and the resort operator, POWDR, by Gary Chaney and other Copper Mountain visitors for allegedly engaging in deceptive pricing practices. The lawsuit claims that not including the resort surcharge of 9% […] Industry News Zach Armstrong | June 3, 2025 2 Comments
Next Season’s Alta-Snowbird, UT, Pass Combo Goes on Sale For Almost $3,000—Over $200 More Than Last Year The Alta-Bird season pass—offering unlimited access to both Alta and Snowbird ski areas—is now on sale for the 2025–26 winter season at $2,918, a $210 increase from last year’s price. The joint pass remains one of Utah’s premier offerings, giving skiers access to a combined 5,114 acres of terrain, 20 lifts, and 256 runs, with no blackout dates. With an […] Industry News Martin Kuprianowicz | May 13, 2025 0 Comments
Ski Cooper, CO, Slashes Daily Lift Ticket Prices Over 50% The ski industry seems to continue increasing prices for all its services. Additionally, our readers recently identified the cost of the sport as the most stressful part of skiing and snowboarding. This is especially true for daily lift ticket prices, which have been climbing to extravagant levels in an apparent scheme to get most guests to commit to a season […] Industry News Brent Glogau | October 28, 2024 0 Comments
Understanding Dynamic Pricing in the Ski Industry Dynamic pricing is a strategy where the cost of a product or service fluctuates based on demand, time, availability, and other factors. It has become increasingly popular in the ski industry as resorts look to maximize revenue and manage crowd sizes. By adjusting prices in real-time, ski resorts can better align their pricing with consumer demand, encouraging more visitors during […] Brains Brent Glogau | September 9, 2024 0 Comments
Vail and Beaver Creek, CO Will Charge $219 for a Walk-Up Lift Ticket this Holiday Vail and Beaver Creek in Colorado have revealed that their single-day walk-up price during the holiday period will be $219 this year. Similarly, Deer Valley in Utah will charge $209. Elsewhere, Aspen Skiing Co. will charge $184 per day if purchased in advance, but they have yet to release their walk-up price. Last season, Vail and Beaver Creek caused an uproar […] Industry News SnowBrains | December 9, 2019 4 Comments
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