rob katz

Rob Katz Buys $5 million in Vail Stock on Monday with No Plan to Fix Reputation Issues

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It is no secret that Vail Resorts’ stock price has been struggling for years. After peaking in November 2021, the stock price is now worth roughly a third of what it was after a relentless five-year decline. Vail Daily reported that Vail Resorts CEO Rob Katz recently purchased roughly $5 million in Vail Resorts stock, bringing his holdings to almost […]
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Zach Armstrong |
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Vail Resorts CEO Rob Katz Opens Up About Expensive Lift Tickets, Crowding In Wall Street Journal Interview

In a recent interview with the Wall Street Journal, Vail Resorts CEO Rob Katz gave some insight into how he and Vail Resorts view high ticket prices, crowding, and dwindling Epic Pass sales. Katz seldom gives interviews, so his conversation with WSJ Correspondent Roberto Ferdman gives a rare glimpse into his thinking on some of the more contentious issues facing […]
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Zach Armstrong |
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Vail Resorts’ Executive Chairman and Former CEO Rob Katz Named to Colorado Business Hall of Fame

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When Vail Resorts introduced the Epic Pass in 2008, people called the company and its CEO, Rob Katz, crazy for offering such unprecedented access to its ski resorts for a previously unheard-of price. Yet, the Epic Pass went on to completely transform the ski and ride industry – and the spirit of innovation behind its start remains part of the […]
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Vail Resorts Executive Rob Katz and Wife Elana Amsterdam Donate $2.66 Million to Boost Mental Health in Mountain Towns

The Katz Amsterdam Charitable Trust, led by Vail Resorts executive chairperson Rob Katz and New York Times bestselling author Elana Amsterdam, is stepping up its support for mental health initiatives in North American mountain communities. The couple recently donated $2.66 million with aims to bolster mental and behavioral health programs in 12 mountain towns, including 10 where Vail Resorts operates. […]
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Katz Amsterdam Charitable Trust Awards $2.16m in Grants to 10 Organizations Advancing Racial Equity in Mental and Behavioral Health

Investment provides resources to organizations working to eliminate barriers to mental and behavioral health in communities of color The Katz Amsterdam Charitable Trust today announced $2.16 million in grants to advance racial equity in mental and behavioral health. The grants were awarded to 10 nonprofit organizations serving BIPOC communities across the country. The grantees – a mix of national and […]
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Former Vail Resorts CEO Rob Katz Addresses Overcrowding and Takes Responsibility for Staffing Shortages

The Storm Skiing Journal and Podcast has been given a recording of former Vail Resorts CEO Rob Katz’s acceptance speech at the NSAA awards dinner last month. Katz was receiving the Industry Impact Award for 2022. Related: Rob Katz, Vail Resorts CEO Addresses Current Racial Unrest | Admits Personal Failings in Addressing ‘Overwhelmingly White’ Sport Katz used his speech to address […]
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Former Vail Resorts CEO ‘Change-Maker’ Rob Katz Honored With 2022 Industry Impact Award

The National Ski Areas Association (NSAA) honored change-maker Rob Katz (Vail Resorts, CO) with the 2022 Industry Impact Award; and honored ski industry leader Win Smith (Sugarbush, VT) with the 2022 Lifetime Achievement Award. Recognition of these two individuals took place Saturday, May 14, at the association’s National Convention and Tradeshow in Nashville, TN. Related: Vail Resorts’ Rob Katz Donates […]
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Vail Resorts’ Rob Katz Donates $32.5 Million to Local Charities | Almost $4.9 Million in Grants to Advance Mental Health Care and Support Racial Justice Efforts

Vail Resorts yesterday announced that Executive Chairperson Rob Katz has exercised stock appreciation rights (SARs), and will be making a charitable donation of 100% of the net proceeds he received. After withholding shares for payment of the exercise price and taxes, Katz received 98,209 shares of Vail Resorts stock from the SARs exercise. Based on the net proceeds from the sale of […]
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Vail Resorts Has a New CEO as Rob Katz Steps Aside

Kirsten Lynch

Kirsten Lynch, previously chief marketing officer for Vail Resorts, was yesterday appointed chief executive officer and elected to the Company’s board of directors. Her predecessor, Rob Katz, was appointed executive chairperson of the board and will remain fully active and engaged in Vail Resorts’ key strategic decisions and priorities. Additionally, Ryan Bennett, previously vice president of marketing, lift revenue, was named […]
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Vail Resorts Expands Youth Access Program Across 11 North American Cities to Inspire Next Generation of Skiers and Snowboarders

Nonprofit partners receiving $560,000 in grants from Katz Amsterdam Charitable Trust in advance of 2021/22 winter season Vail Resorts and the company’s CEO, Rob Katz, via his family foundation, today announced 11 organizations receiving approximately $560,000 in grants as part of an ongoing commitment to increase youth access to outdoor recreation. Each of the nonprofit partners work to support youth […]
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Vail Resorts Announce First Female CEO as Rob Katz Announces He’s Stepping Down

Kirsten Lynch, current CMO, to be appointed CEO and Board Member Rob Katz, CEO since 2006, to become Executive Chairperson Ryan Bennett, current VP of Marketing, Lift Revenue, to be named CMO All transitions effective November 1, 2021 Vail Resorts, Inc. announced yesterday that Kirsten Lynch, the Company’s chief marketing officer, will be appointed chief executive officer and elected to […]
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Vail Resorts CEO Rob Katz to Donate $29.3 Million From SARs Exercise | Announces Increased Focus on Racial Justice

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Vail Resorts announced that Chairman and Chief Executive Officer Rob Katz has exercised stock appreciation rights (SARs) set to expire in 2022 and will be making a charitable donation of 100 percent of the proceeds received. After withholding shares for the exercise price and taxes, Katz received 91,661 shares of Vail Resorts stock from the SARs exercise. These shares will be sold, and the […]
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Vail Resorts CEO Rob Katz Says Key to Growth is Reducing Crowds

As winter 20/21 approaches its natural end, in sharp contrast to the abrupt end of the 19/20 season, resorts will begin looking back at the successes, and failures, of the ski season that almost never was. All resorts introduced operational changes to enforce face-covering compliance, socially distanced lift lines and skier capacities, many closed restaurants, and on-mountain lodges, and ticket […]
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Action For Change and Vail’s Steps Toward Inclusivity

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Last year, the cold-blooded killings of Ahmaud Arbery and George Floyd amplified the call for social change. Racial injustice, apparent across the world, was thrust into the spotlight through a single message: we have had enough. The response has been positively deafening, without letup. Since these events, a movement has swept the globe calling for systemic change and equality across borders. […]
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Vail Resorts CEO Rob Katz Apologizes to Guests for Recent ‘Unacceptable’ Customer Service

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Vail Resorts CEO Rob Katz has admitted in an open apology letter that the recent customer service experience for many guests is unacceptable and details how the company will address the issues going forward. There were always going to be many unknowns going into this season, and Katz admits for all they got right, there are areas where they clearly […]
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