Deer Valley, UT, Pedal Pass Charges $50 To Ride Trails You Used To Climb For Free If you want to ride the downhill trails at Deer Valley, Utah, this summer, the new Pedal Pass means you will have to pay, even if you skip the lift and pedal up yourself. The resort is charging $50 for a season pass or $12 per day for riders who pedal into the resort’s lift-served downhill terrain. Until now, riding […] Biking Quinn Brophy | June 14, 2026 3 Comments
New Skis, New Boots, and Even New Knees: What SnowBrains Readers Would Buy With $1,000 The 2025-26 season is all but complete, and skiers are turning their attention towards upgrading their gear. And that got us curious, so we took to social media to find out what gear SnowBrains readers need. In a Facebook post, we asked SnowBrains readers what ski gear they would buy if they had a $1,000 gift card for any gear. We received […] Quinn Brophy | June 1, 2026 0 Comments
A 5th Ski Pass Enters the Market: Snow Partners Unveils “Snow Pass” for 2026–27 The North American multi-mountain ski pass landscape is already crowded with the four dominant products: Epic, Ikon, Indy Pass, and Mountain Collective. With these major players, skiers and snowboarders have access to hundreds of mountains worldwide, representing a majority of lift-served terrain in the United States. Related: The “Pass Wars” Have Begun—Breaking Down Prices for the 2026-27 Ikon, Epic, and […] Industry News Brent Glogau | May 3, 2026 2 Comments
Mt. Hood Skibowl, OR, Offers 72.5% Discount on Season Passes for Next Year After one of the shortest and most frustrating winters in recent memory, Oregon’s Mt. Hood Skibowl is making a move that’s turning heads across the ski industry. Following a season that lasted just 22 days, the ski area is offering last winter’s pass holders a 72.5% discount on next season’s pass. That number is no coincidence — it reflects just how […] Industry News Brent Glogau | April 24, 2026 0 Comments
Mt. Bachelor, OR, Launches 2026-27 Season Passes With Plenty of Perks and Bonuses Mt. Bachelor, Oregon, has officially dropped its 2026-27 season pass lineup, and there’s a little extra incentive this year for anyone ready to lock things in early. Passes go on sale March 24, with the lowest prices available through June 2, along with a mix of returning perks and a few new additions. The biggest change is a “Buy Now, […] Industry News Brent Glogau | March 25, 2026 0 Comments
How Premium Season Passes With Exclusive Amenities are Quietly Influencing the Ski Industry Could it be possible that the ski industry is at the beginning of a major shift? For decades, skiing has balanced somewhere between outdoor adventure and luxury getaway, but a new wave of premium ski passes may be tipping the scales toward exclusivity. Resorts across North America are experimenting with ultra-expensive products that promise first tracks, shorter lines, private lounges, […] Industry News Brent Glogau | February 6, 2026 3 Comments
Mount Bohemia, MI, Offering Lifetime Season Pass for $1,449 That’s Good for 75 Years Mount Bohemia is offering one of the most unusual ski deals in North America: a lifetime pass that grants access to the mountain every day of the season for up to 75 years. The pass is on sale now for $1,449 and comes with no blackout dates, no restrictions, and the same perks as the resort’s shorter-term passholders. The pass […] Industry News Brent Glogau | December 3, 2025 0 Comments
Mount Bohemia, MI, Launches $99 Pass Sale With Massive Partner Benefits Until December 6 Located on Michigan’s Keweenaw Peninsula, Mount Bohemia is the Upper Peninsula’s premier resort, known for the Midwest’s best glades and most abundant snow. Voted USA Today’s No. 3 North American Ski Resort, it’s gearing up for the season with an incredible offer. Mount Bohemia just announced the most incredible season pass, starting at $99, and three other exclusive passes, available […] Industry News Greg Wedow | November 26, 2025 0 Comments
Earn a Free Season Pass to Taos, NM, by Ski Compacting This Winter If you’ve ever dreamed of skiing Taos all season long without paying a dime, here’s your chance. The Taos Ski Patrol is inviting up to 30 volunteers to join its Boot & Ski Packing Program. This program is a unique opportunity to help prepare the mountain for winter, reduce avalanche risk, and earn a free unlimited 2026 season pass with no […] Industry News Brent Glogau | October 4, 2025 0 Comments
The Ikon Pass Community Will Feature New Terrain Expansions, Lifts, Gondolas At Over 60 Global Destinations MORE JOY IS COMING TO THE IKON PASS COMMUNITY THIS WINTER WITH NEW TERRAIN EXPANSIONS, LIFTS, GONDOLAS AND MORE ACROSS 60+ GLOBAL DESTINATIONS Ikon Pass Holders Have Two Weeks to Get the Current Low Rates for 2025-26 With less than 100 days until winter, Ikon Pass holders will experience an array of new and improved infrastructure and services to enhance their […] Industry News Press Release | September 25, 2025 1 Comment
Why You Can’t Buy an Epic or Ikon Pass Year Round If you’ve ever tried to grab an Epic or Ikon pass mid-winter, you’ve probably discovered they are no longer for sale. These passes, which deliver huge value compared to the cost of a handful of day tickets, are only available in a limited window each year. But why is that? Like many season pass products, Epic and Ikon passes are […] Brains Brent Glogau | September 20, 2025 0 Comments
Indy Pass Launches ‘Learn to Turn Pass’ Offering Beginners 3 All-Inclusive Days for Just $189 For anyone curious about skiing but unsure where to start, the Indy Pass just made things a whole lot easier. New this season, the Learn to Turn Pass is designed specifically for beginners or those who haven’t clicked into skis in years. It bundles everything you need to get started: three days of lift tickets, rentals, and lessons, all for […] Industry News Brent Glogau | September 3, 2025 0 Comments
Vail Resorts Peak Lift Ticket Prices Hit Record $356, With 6 Mountains Now Over $300 Vail Resorts has set a new benchmark for U.S. ski ticket prices, with single-day peak rates at Vail Mountain and Beaver Creek reaching $356 for the 2025-26 season. This is the highest ever for an American ski resort, as reported by The Storm Skiing Journal and Podcast. Four additional Vail-owned mountains will surpass the $300 mark this winter: Park City […] Industry News Brent Glogau | August 26, 2025 1 Comment
Indy Pass Offering Free Season Pass to Anyone With a ‘Ski Indy’ License Plate For fans of the Indy Pass and the growing movement toward independent ski resorts, there’s now a new way to show your support and get rewarded for it. Say hello to the Indy License Plate Club, an offbeat, fun initiative that gives you a chance to earn a free Indy+ Pass just by sporting the right vanity plate on your […] Industry News Brent Glogau | June 17, 2025 0 Comments
Ski For $3.80 Per Day? Only This Spring at Brian Head Resort, UT The ski season is ending, but that doesn’t mean there aren’t more opportunities and deals for skiers. Brian Head Resort was the first ski resort in Utah to open for the 2024-25 winter season, welcoming skiers and snowboarders on Friday, November 8, with top-to-bottom skiing and snowboarding on Navajo Mountain. As winter fades into spring, families looking for an affordable ski […] Industry News Gregg Frantz | April 7, 2025 0 Comments
Bogus Basin, ID, Increases Season Pass Prices 20% for the 2025-26 Season Bogus Basin Ski Area, located just outside Boise, Idaho, is a unique ski resort that operates as a non-profit. Its mission is centered on affordable recreation, community engagement, and reinvesting in its facilities to benefit skiers and snowboarders. Since it is managed by the Bogus Basin Recreation Association, a 501(c)(3) nonprofit organization, all revenue generated from lift tickets, season passes, […] Industry News Brent Glogau | March 25, 2025 0 Comments
Mount Bohemia, MI, Offers Unbeatable $99 Season Pass In the age of mega passes, skiers and snowboarders have many options for purchasing a season pass. Some passes allow holders to ski at tons of resorts throughout the country. Some passes are regional and individual season passes to a single resort for all the die-hard locals. These passes can be expensive, but they are worth the savings for the […] Gregg Frantz | November 28, 2024 0 Comments
Jackson Hole Mountain Resort, WY, Offers New Early-Access Luxury Pass for $10,000 Jackson Hole Mountain Resort, Wyoming, is renowned for its challenging terrain, deep powder, and stunning alpine scenery. It has gained legendary status, particularly among advanced and expert skiers and snowboarders, who are drawn to its famous vertical drops, steep chutes, and backcountry access. Related: Teton County, WY, is the Richest County in the Nation Apart from the fantastic snow and […] Industry News Brent Glogau | November 12, 2024 2 Comments
2024/2025 Ticket Sales Open at Jackson Hole Mountain Resort, WY Jackson Hole Mountain Resort (JHMR), Wyoming, will launch its winter 2024/2025 early bird lift ticket sale and multi-resort pass reservation system on Thursday, August 1, at 10 a.m. JHMR will continue to limit daily ticket sales and require reservations for Ikon Pass and Mountain Collective passholders. All winter products and services, including rentals, Mountain Sports School offerings and JHMR Backcountry […] Industry News Press Release | August 1, 2024 0 Comments
Inside the Ski Industry’s Post-Pandemic Boom In March 2020, the future of the ski industry seemed uncertain. With resorts shut down across the country and questions about how extreme and prolonged the response to the coronavirus would have to be, a winter of skiing no longer seemed like a sure thing. In the years since, skiing has appeared to bounce back even stronger than […] Industry News Zach Armstrong | July 22, 2024 0 Comments
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