The Comeback of Statement Pieces: ELHO Collaborates with Graffiti Artist André for 2025-26 Season In the late 1980s, I owned what might be the most photographed jacket in family albums: a fluorescent ELHO bomber shell covered in tumbling neon stars. You could spot it from three lift towers away, and that was the point. I would match it with denim and matching neon ELHO snow gaiters—it was 80s perfection. After all, ski […] Industry News Julia Schneemann | September 29, 2025 0 Comments
Armani Launches 22/23 Winter Sports Line ‘Armani Neve’ With 3-Day Event in St. Moritz, Switzerland Giorgio Armani celebrated his Armani Neve (‘neve’ meaning snow in Italian) winter fashion line with a three-day event, culminating in an outdoor fashion show in St. Moritz, Switzerland. The fashion show took place opposite the Winter Olympic stadium in St. Moritz on a purpose-built catwalk in the snow. St. Moritz has been host to the Winter Olympics in 1928 and […] Industry News Julia Schneemann | December 22, 2022 0 Comments
Dior Launches 22/23 Wintersports Fashion Line ‘DiorAlps Capsule’ After the massive success of its inaugural 21/22 DiorAlps collection, Dior has again released a DiorAlps capsule for the 22/23 winter season. Dior partnered with renowned sports brands to combine their iconic, elegant designs with the best in snowsports innovation. Helmets, ski masks, and body armor are made in collaboration with POC of Sweden. Jackets and ski pants are designed […] Industry News Julia Schneemann | October 18, 2022 1 Comment
Evolution of Ski Fashion Through the Decades The history of skiing goes way back to when one of the first homo sapiens strapped two pieces of wood on their feet to get around easier in the winter. Since then, the sport has evolved through many cultures throughout the last century. What began as a classy, elegant way for the wealthy to enjoy the mountains has evolved into […] Brains Aunika Skogen | January 21, 2022 8 Comments