Swiss Alps Skiing Accident Claims Life of LEGO Executive Michael Halbye Michael Halbye, vice chairman of LEGOโs parent company Kirkbi and a longtime confidant of Denmarkโs royal family, died Saturday after a skiing accident in Switzerland. He was 64. Halbye was skiing in the Verbier region of the Swiss Alps when he lost control and fell off-piste on April 12. Emergency responders airlifted him to a hospital, but he succumbed to [โฆ] Industry News SnowBrains | April 16, 2025 0 Comments
Jackson Hole Mountain Resort, WY, Now Closed After Successful Winter 2024-25 Jackson Hole Mountain Resort Is Now Closed After Almost 450 Inches of Snowfall Delights Visitors; Kings & Queens of Corbetโs Makes Triumphant Return. Wyomingโs Jackson Hole Mountain Resort (JHMR) is now closed after another successful winter season, highlighted by another year of exceptional snowfall on Rendezvous Mountain, the highly anticipated debut of the new high-speed Sublette lift, and the exciting [โฆ] Industry News SnowBrains | April 16, 2025 0 Comments
Ski Resorts Slash Rescue Response Times with AirFlare, a Mobile Search Tool That Helped Locate Nearly 2,500 Guests This Season A growing number of ski areas across North America are turning to AirFlare, a mobile-based location platform that helps resort staff quickly pinpoint the whereabouts of guests on the mountain. During the 2024โ25 winter season, ski resorts initiated nearly 2,500 searches using AirFlareโs tools โ a 27% increase from the previous year, the company announced. Related: [PHOTOS] Skier Injured in [โฆ] Industry News Martin Kuprianowicz | April 16, 2025 0 Comments
Alta Ski Area, UT, to Rebuild 7-Year-Old Supreme Chair by 2025-26 Season, Eliminating Bend in Route Which Has Caused โAccelerated Metal Fatigueโ After nearly a decade of rattling rides and wear-and-tear on equipment, Alta Ski Area is set to realign its Supreme lift to eliminate the infamous 8-degree bend that has defined the liftโs route since 2017. The resort announced this month that it will reconfigure the lift to run in a straight line for the 2025โ26 ski season, removing the mid-route [โฆ] Industry News Martin Kuprianowicz | April 16, 2025 0 Comments
Whaleback Mountain, NH, Pushes Toward $250K Goal to Fix Chairlift, Plans Benefit Concert as Fundraiser The future of Whaleback Mountainโs only chairlift could hinge on the success of a benefit concert this week, as the nonprofit ski area races to raise the final dollars needed for critical mechanical repairs. The small New Hampshire ski hillโclosed since March 16โis working to raise $250,000 to rebuild the gearbox on its sole chairlift, which shut down in February [โฆ] Industry News Martin Kuprianowicz | April 16, 2025 0 Comments
Black Mountain in New Hampshire Fires Up Snow Guns in April With Plans to Stay Open Until May While most New England ski areas have already called it a season, Black Mountain is pushing hard in the opposite directionโfiring up snow guns in April and aiming to spin lifts through May 3. The 89-year-old ski area in the White Mountains made headlines this month after cranking up its snowmaking system on April 9, long after neighboring mountains like [โฆ] Industry News SnowBrains | April 15, 2025 0 Comments
Freeride World Tour Returns to Alaska in 2026 with YETI Alaska Pro After nearly a decade, the Freeride World Tour (FWT) is heading back to Alaska. The FIS Freeride World Tour by Peak Performance has confirmed that one of its six global stops for 2026 will take place in Haines, Alaskaโa location long considered the pinnacle of big-mountain freeriding. The competition, titled the YETI Alaska Pro, will be held in March 2026 [โฆ] Industry News Martin Kuprianowicz | April 15, 2025 0 Comments
You Have Less Than 72 Hours to Purchase Your Ikon Pass at Lowest Prices Now is the time to keep the stoke alive and purchase a 2025-26 Ikon Pass at its lowest price for next winter season. All Ikon Pass productsโIkon Pass, Ikon Base Pass, and Ikon Session Passesโwill increase after April 17, 2025, and renewal discounts and child pass savings will end. Related: 2025-26 Ikon Pass Goes on Sale March 13 at Lowest [โฆ] Industry News SnowBrains | April 15, 2025 1 Comment