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ski industry

Buying Women’s Skis Can Be Harder Than You Think

top women's skis

After skiing the same Völkl Kikus for eight years, it was time for a change.  Don’t get me wrong, I loved those skis, and they served me well. They are still my teaching skis for days when I know I’m just lapping the magic carpet.  But those skis have taken a massive beating, and it was time to upgrade. It […]

Gear ReviewGear Review
Gabrielle Gasser | July 18, 2022
16 Comments

Toggenburg Mountain, NY Closes After 68 Years of Operation

Toggenburg Mountain in Fabius, New York has officially been sold—and its new owner plans to close it down for good. The small ski area—which has two lifts, three t-bars, and 21 trails—was in business for 68 years until it sold to Peter Harris this week, the president of Intermountain Management (also known as SkiCNY.com) and the owner and operator of […]

Industry NewsIndustry News
SnowBrains | August 4, 2021
0 Comments

Vail Resorts Creates Deep Pockets With $1.3 Billion Cash On Hand—What’s Next?

Business man skiing

Vail Resorts as a company is one of the most polarizing topics in the ski community since skiers vs. snowboarders in the mid-’80s. The ski community is torn on whether to hate them for their mass acquisitions or to love them for the variety and coverage that their season pass offers. Regardless, there is one thing for certain: People are […]

Industry NewsIndustry News
Artur | July 1, 2021
4 Comments

Colorado Ski History: A Booming Industry Centuries in the Making

With 32 resorts boasting the highest average elevations in North America, Colorado is typically referred to as the United States’ skiing capital. In fact, its unofficial nickname is Ski Country USA. So how did the state get to this point? This article focuses on a very brief summary of the Colorado ski industry’s rise to stardom over several decades. 1800s […]

Clay Malott | December 9, 2020
3 Comments

California Issues Travel Advisory as State COVID Cases Surpass 1,000,000

california, coronavirus

Gov. Gavin Newsom has issued a travel advisory for the state of California as state COVID cases pass 1 million and continue to surge ahead of Thanksgiving. State officials are asking residents not to travel out of state for the holiday and are recommending that those who do quarantine for at least 14 days when they return. “California just surpassed a […]

SnowBrains | November 13, 2020
0 Comments

Love Em’ Or Hate Em’, We Need Jerries

A powerful Jerry woman.

Jerries, gapers, holiday-skiers – call em’ what you like, but mountains across the nation are filled with them every year. They’re not exactly the most desirable skier-type on the mountain, and you may even be one. The presence of Jerries on the hill is subject to much debate among people who consider themselves “real skiers,” saying things like Jerries are […]

Industry NewsIndustry News
Martin Kuprianowicz | November 6, 2020
6 Comments

The Civilian Conservation Corps: Opening America’s Wilderness

Civilian Conservation Corps at work

The Civilian Conservation Corps (CCC) opened America’s wilderness and put millions of men to work. During the Great Depression, President Franklin Roosevelt created the CCC as part of the New Deal. The projects were largely environmental based and made the outdoors much more accessible for recreating. The Corps existed from 1933 to 1942, employing over 3 million young men during […]

BrainsBrains
Alex Camerino | August 14, 2020
1 Comment

Pro Skier Brody Leven’s Movie “Lost” Exposes His Struggle With Acceptance & Respect in the Ski Industry

“In this small (adventure) niche of the industry, I believe we’re quick to compare the athletes we’re told to admire.  And I simply don’t fit the mold that’s been laid by those before me. I do this differently. I’m not a one-trick pony, don’t commit myself to only one sport, don’t swear, don’t drink, don’t do drugs, don’t do one-turn-wonders […]

Industry NewsIndustry News
SnowBrains | August 11, 2020
7 Comments

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