Ski technology

The Next Big Thing in Ski Construction Innovation

wooden

Skiing has been around for centuries, and over the years, numerous technological advancements in ski construction have dramatically enhanced the skier experience. The evolution has been astounding from the early days of wooden skis and leather boots to today’s high-tech construction. The change has been especially theatrical in the last few decades and it seems almost every ski on the market […]
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Avatar photo Brent Thomas |
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The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]
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Ryan Kime |
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The Evolution of Alta Ski Area’s Powder Photography

Alta Ski Area in Utah is the third-highest snowfall ski resort in the United States, with an annual snowfall of 540 inches. With Alta’s impressive powder precedents, it’s no surprise it produces phenomenal powder photos. Inevitably, the process and products of the photography that takes place in Alta have evolved over the years. One of Alta’s most notorious powder photographers, […]
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Avatar photo Breya Bergom |
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