The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […] Industry News Ryan Kime | June 24, 2022 10 Comments
The Evolution of Alta Ski Area’s Powder Photography Alta Ski Area in Utah is the third-highest snowfall ski resort in the United States, with an annual snowfall of 540 inches. With Alta’s impressive powder precedents, it’s no surprise it produces phenomenal powder photos. Inevitably, the process and products of the photography that takes place in Alta have evolved over the years. One of Alta’s most notorious powder photographers, […] Featured Article Breya Bergom | February 10, 2022 19 Comments
This New Beanie Is Actually A Helmet Students at the University of Queensland in Australia have designed the future of helmets. Rob Joseph, a biomedical engineer, and Brodie Robinson, a product engineer have just designed the A1 helmet. Except, it’s not really a helmet. it’s more of a beanie. The A1 is basically a beanie comprised of several different layers that all serve a purpose. The inner layer […] Gear Review Jason Ringenberg | December 14, 2018 0 Comments
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