SnowBrains Podcast Ep. 99 | Sophie Goldschmidt – President & CEO of the U.S. Ski & Snowboard Team Sophie Goldschmidt is the President and CEO of the U.S. Ski & Snowboard Team, leading the organization responsible for the future of ski racing and snowboarding in the United States from grassroots development to Olympic podiums. Before stepping into this role, she built a career at the highest level of global sports and media, including senior leadership positions at the […] Featured Video Podcast | January 14, 2026 0 Comments
Inside the World Cup: The White Circus Visits Killington, VT Close to 2 p.m. on a dark, cold, late November afternoon, Mikaela Shiffrin waited in the Start House to take her second run in Killington’s annual International Ski and Snowboard Federation (FIS) World Cup Giant Slalom race. Close to 21,000 people stood, peering up at the hill, stomping the bleachers, clapping, ringing cowbells, and cheering. They had been making noise […] David Michael | December 9, 2024 0 Comments
Exciting Changes in the Tech Coaching Staff for Stifel U.S. Alpine Ski Team The Stifel U.S. Ski Team announced exciting changes to its coaching staff for both the men’s and women’s alpine teams. While both Mark Tilston and Paul Kristofic stay in charge of the men’s and women’s team, there has been a shake up in the coaching staff of the men’s and women’s tech teams with some very exciting new hires, especially […] Industry News Julia Schneemann | April 26, 2024 0 Comments
Vlhova Beats Shiffrin in Slalom Race to Claim her 30th World Cup Victory at Courchevel, France Slovakian race skier Petra Vlhova beat Mikaela Shiffrin in a nail biting finish in Slalom at the World Cup in Courchevel, France, on Thursday, December 21, 2023. It was clear after the first run that this race was going to be decided between Vlhova and Shiffrin. There was 0.17 seconds separating the two skiers, with Shiffrin in the lead with […] Industry News Julia Schneemann | December 22, 2023 0 Comments
Bryce Bennett from Team USA Wins the Men’s Downhill FIS World Cup at Val Gardena/Gröden, Italy Finally, after weeks and weeks of cancellations, the first Men’s Downhill of the season took place today, December 14, 2023, in Val Gardena/Gröden, Italy. The weather Gods were smiling down, with blue skies and gleaming sunshine, as the world’s fastest and most fearless male alpine skiers shot down the Saslong course. There was freshly fallen snow on the trees, but […] Industry News Julia Schneemann | December 14, 2023 0 Comments
Aspen, CO, Picks Up the Canceled FIS World Cup Race from Sölden, Austria Aspen Snowmass, Colorado, will be hosting an additional race after last month’s cancellation of the Men’s Giant Slalom race of the Audi FIS World Cup race in Sölden, Austria. The Giant Slalom races at Aspen Snowmass were scheduled for March 2-3 and will now start a day earlier, on Friday March 1, 2023, to fit in an extra Giant Slalom race. […] Industry News Julia Schneemann | November 23, 2023 0 Comments
Positive Snow Control at Birds of Prey Course in Beaver Creek, CO, for FIS Alpine Ski World Cup The Xfinity Birds of Prey race course at Beaver Creek, Colorado, passed the key course-quality test today by the International Ski & Snowboard Federation (‘FIS’). The course quality test, known as “snow control,” is undertaken by FIS race officials and determines whether or not the course will be race ready. It is typically conducted two weeks prior to the event. […] Industry News SnowBrains | November 17, 2023 0 Comments
7 Athletes from Palisades Tahoe, CA, Make the U.S. National Ski Team Earlier this year, U.S. Ski & Snowboard announced its prestigious Stifel U.S. Alpine Ski Team, and the roster includes an impressive contingent from Team Palisades Tahoe in California. Seven exceptional athletes and alumni from our resort have earned the honor of representing the program in the upcoming season. Bryce Bennett and Nina O’Brien, two standout skiers who honed their skills […] Industry News SnowBrains | November 3, 2023 0 Comments
Annual St Louis, MO, Fundraiser for U.S. Ski & Snowboard Team Raises Record $ 1 Million For the seventh year running, the U.S. Ski & Snowboard Team held its annual fundraiser in St. Louis, MO, hosted by Stifel Financial Corporations’s CEO Ron Kruszewski and his partner Amanda Perkins. The fundraiser is held in St. Louis every year and attracts a crowd of several hundred donors who raise valuable funds to support the U.S. Team’s athletes. A […] Industry News Julia Schneemann | September 28, 2023 1 Comment
[PHOTOS] Ski Racer Mikaela Shiffrin at Mammoth Mountain, CA Mikaela Shiffrin has been spotted training at Mammoth Mountain, CA, last week, much to the delight of those lucky enough to catch a glimpse of the GOAT. Our very own writer Claire Weiss happened to catch the talented ski racer in action last week. Shiffrin spent a week with the Stifel U.S. Ski Team as well as sponsor Atomic at […] Industry News Julia Schneemann | August 2, 2023 0 Comments
2023-24 Stifel U.S. Alpine Ski Team Nominations U.S. Ski & Snowboard has announced the 55 athletes nominated to the Stifel U.S. Alpine Ski Team for the 2023-24 competition season. Nominations include those active athletes who qualified based on the published selection criteria in the prior season. Joining the nominations list include World Cup standouts like the greatest alpine skier of all-time Mikaela Shiffrin, top seven in the […] Industry News SnowBrains | May 11, 2023 0 Comments
Karin Harjo to Become New Coach for Mikaela Shiffrin After the abrupt departure of Shiffrin’s long-term coach Mike Day, the US Alpine Ski Team announced today, that Karin Harjo will become Mikaela Shiffrin’s new head coach. Harjo had previously worked for the US Alpine Ski Team from 2011-2017. Karin Harjo is currently head coach of the Canadian women’s team and has taken the women’s team to new highs, as evidenced […] Industry News Julia Schneemann | March 13, 2023 0 Comments
Reporting From Stifel Palisades Tahoe Cup – Day One Highlights and Photo Tour After six years, the Audi FIS Alpine Ski World Cup returns to Olympic Valley. In March 2017, Palisades Tahoe hosted Women’s Slalom and Giant Slalom World Cup events. This year men are racing on that same race course. The race course covers Dog Leg and Red Dog Face sections accessible from the Red Dog chair lift, with the steepness of some […] Claire Weiss | February 25, 2023 0 Comments
Mikaela Shiffrin Parts Ways With Long-Time Coach in the Middle of 2023 World Championships In a surprise move, Mikaela Shiffrin announced on Tuesday, February 14, 2023, that she would leave her long-time coach Mike Day. The announcement comes just a day before she is due to compete in one of her star disciplines, the Giant Slalom, at the 2023 World Championships in Courchevel and Méribél, France. Shiffrin has worked with Mike Day for seven […] Industry News Julia Schneemann | February 16, 2023 0 Comments
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