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trends

The 5 Worst Trends in the Ski and Snowboard Industry

snowboarder music

Like any sport with a passionate following, skiing and snowboarding aren’t immune to trends that rub people the wrong way. What might start as a convenience, a clever marketing move, or just a fun idea can sometimes shift into something that frustrates regular riders and makes the mountain feel a little less enjoyable. From cultural clashes to financial barriers, certain […]

Avatar photo Brent Glogau | September 16, 2025
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2023 Skier Visits Down 9% in Switzerland

While US ski resorts booked a record season in 22/23 with 64.7 million skier visits, Swiss ski resorts had an average season with 23.2 million skier visits. Skier visits in Switzerland were down 9% on last year, however 21/22 had been the second best year in the last ten years, putting this season’s ski resort visitation number in line with […]

Post Tag for Industry NewsIndustry News
Julia Schneemann | May 21, 2023
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5 New Trends This Season on the Slopes, According to SnowBrains Readers

The 2022/2023 ski season is still going strong thanks to Mother Nature dumping records amounts of snow throughout the western and northeastern parts of the U.S., and here are some of the new trends our readers have noticed on the slopes this season. Related: The 9 Best Independently Owned U.S. ‘Mom-and-Pop’ Ski Resorts, According to SnowBrains Readers “Turtle Butts”. What […]

Avatar photo Gregg Frantz | April 3, 2023
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Will Colorado Ski Country Regain Its Once Booming Market?

Arapahoe Basin, colorado

After a draining year, the world started easing its COVID restrictions. So what does that mean for Colorado tourism? As expected, Colorado Ski County (CSCUSA) announced a 7.6% increase in tourism in the 2021 season. With everyone eager to return to a somewhat normal life, there was a boom in tourism. Skiing appeared to be safer since it takes place […]

Post Tag for Industry NewsIndustry News
Avatar photo Breya Bergom | July 3, 2021
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NOAA: Analyzing the Climate Data Behind the Increase in USA Average Temperatures

climate, trends

This post was written by Deke Arndt and was originally published on climate.gov A few weeks ago, NCEI updated its US climate trends maps with the data from 2018. Most months and places are getting warmer over time, especially over the very long (century scale) term. Related: San Francisco, CA Hit 100ºF Yesterday | Highest June Temperature in More Than a Century […]

Post Tag for WeatherWeather
WeatherBrains | June 12, 2019
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Monster El Ninos: Get Used to Them

The weather this year has been all over the place and it is undeniably related to el Niño.  Christmas on the East coast this year was spent BBQ-ing in tank tops and shorts.  Meanwhile California is getting feet of snow- a stark contrast to last season’s drought throughout the region.  Why is the weather so sporadic and seemingly unpredictable?  The […]

Post Tag for WeatherWeather
Keenan Grady | January 21, 2016
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