Park City Mountain Resort, UT, Permanently Closes Backcountry Gate After Avalanche Fatalities Following two out-of-bounds avalanche fatalities last season, Park City Mountain Resort, UT, has decided to permanently close the backcountry gate through which the victims left the resort. The closure of the popular gate at the top of the Ninety-Nine 90 chairlift brings to an end the direct chairlift access to the Park City ridgeline. On January 30th, 2021, a skier […] Industry News AvyBrains | August 16, 2021 0 Comments
Vail Resorts Big Money Upgrades: The New Terrain and Chairlifts Coming to Colorado Resorts This Winter From investments inย new lifts and technologyย toย base area upgrades,ย new facilities, and restaurants, Vail Resorts is continuallyย looking forย ways toย enhanceย theย guest experience acrossย its North American resorts.ย Since 2008, the company has investedย an unparalleledย $1.5 billionย back intoย its resorts, andย heading intoย theย 2021-22ย winter seasonย anotherย $120 millionย will be invested acrossย its resorts, including significant enhancements atย 4 out of 5 of the resorts based in Colorado.ย Theseย investments, paired withย a bold price reset for the Epic […] Industry News SnowBrains | August 16, 2021 2 Comments
Vail Resorts Announce First Female CEO as Rob Katz Announces He’s Stepping Down Kirsten Lynch, current CMO, to be appointed CEO and Board Member Rob Katz, CEO since 2006, to become Executive Chairperson Ryan Bennett, current VP of Marketing, Lift Revenue, to be named CMO All transitions effective November 1, 2021 Vail Resorts, Inc. announced yesterday that Kirsten Lynch, the Companyโs chief marketing officer, will be appointed chief executive officer and elected to […] Industry News SnowBrains | August 11, 2021 0 Comments
Vail Resorts Announces its Largest Investment for Upcoming WinterโโIts Employees Vail Resorts recently announced the largest single investment the company will make ahead of this coming ski and snowboard season: a wage increase for many workers, including a $15 minimum wage at several of its world-class resorts such as Vail Mountain, Breckenridge Ski Resort, and Park City Mountain. โTalent and staffing is critical to our ongoing success. We are thrilled […] Industry News SnowBrains | July 27, 2021 12 Comments
Aspen Snowmass, Vail Resorts, and Boyne Resorts Join Campaign to Pass John Lewis Voting Rights Advancement Act Aspen Snowmass announced yesterday that they will be joining more than 160 other companies in urging Congress to pass the John Lewis Voting Rights Advancement Actย (VRAA)ย to protect voters againstย discrimination.ย Vail Resorts and Boyne Resorts have also thrown their support behind the change. The Voting Rights Act has a long history of overwhelming bipartisan support. Today, we must continueย to protect the right […] Industry News SnowBrains | July 15, 2021 3 Comments
Vail Resorts Creates Deep Pockets With $1.3 Billion Cash On HandโWhat’s Next? Vail Resorts as a company is one of the most polarizing topics in the ski community since skiers vs. snowboarders in the mid-โ80s. The ski community is torn on whether to hate them for their mass acquisitions or to love them for the variety and coverage that their season pass offers. Regardless, there is one thing for certain: People are […] Industry News Artur | July 1, 2021 5 Comments
Tahoe Fund Receives Nearly $300,000 From Vail Resorts Over Two Years Guestsโ $1 donations have helped fund projects including the Lily Lake Trail and Clean Up The Lake In just 24 months, Vail Resorts has raised nearly $300,000 for the Tahoe Fund in support of new trails and environmental stewardship projects in the Tahoe Basin. A partner of the nonprofit since its inception, Vail Resorts has raised funds to support projects […] Industry News SnowBrains | June 28, 2021 1 Comment
Whistler Blackcomb, BC Refuses to Refund Prepaid Cardholders During 2020-21 Season Several skiers bought prepaid passes at Whistler Blackcomb for the 2020-21 season but didn’t get to use all of their days. They claim they weren’t able to use them due to British Columbia’s COVID-19 health order to avoid non-essential travel and stay in their own regions. They went forward to ask Whistler Blackcomb for a refund on their unused days. […] Industry News Martin Kuprianowicz | June 15, 2021 0 Comments