Pro Snowboarding Veteran Xavier De Le Rue Shares Message of the “Giant Trap” After Verbier Avalanche Buries 5 Amid Deadly Week Across the Alps View this post on Instagram Freeride legend Xavier De Le Rue is sounding the alarm after an avalanche swept through a heavily trafficked area in Verbier last Friday the 13th—part of a deadly stretch of days that showed firsthand just how unstable the Alpine snowpack remains this winter. In a widely shared social media post, De Le Rue described the […] Brains Martin Kuprianowicz | February 17, 2026 0 Comments
Verbier, Switzerland, Report: Best Friends on Powder Day Report from Friday & Saturday, January 9 & 10, 2026 When your bestie says, “I have room in my chalet in Verbier, do you want to come?” you would be a fool to say no. You’d be an even bigger fool to say no after looking at the weather forecast and seeing a meter of snow for the days ahead. […] Conditions Report Julia Schneemann | January 13, 2026 0 Comments
Europe’s Top 11 Most Beautiful Ski Hotels Europe is the cradle of Alpine chic and distinct building styles vary strongly from region to region. While some villages are known for the century-old history and architecture, others embrace a more modern style, which often depends on the time resorts were founded. With the Alps spanning across a multitude of countries, unique styles have developed over the decades, varying […] Julia Schneemann | November 9, 2025 3 Comments
Switzerland’s Verbier Kicks Off 2025–26 Season With a Powdery Bang Winter has landed early in the Valais Alps in Switzerland. With its higher elevations already blanketed by more than 40 centimeters (16 inches) of fresh snow at Lac des Vaux, Téléverbier announced the opening of the 2025–26 season beginning Saturday, 1 November, marking the sweet start of ski season in high style. Usually, glacier resorts or lower-altitude hot spots get […] Industry News SnowBrains | October 31, 2025 0 Comments
Could You Ride the Bec Des Rosses in Verbier? The Bec de Rosses is legendary for three simples reasons: It’s big, scary, and world class. It’s 40-60 degrees for 2,600 vertical feet and is littered with cliffs, dead ends, and mandatory airs. On the Bec, you either wus-out and ski the dogleg (which still feels death defying, Miles Clark | September 1, 2025 13 Comments
Swiss Alps Skiing Accident Claims Life of LEGO Executive Michael Halbye Michael Halbye, vice chairman of LEGO’s parent company Kirkbi and a longtime confidant of Denmark’s royal family, died Saturday after a skiing accident in Switzerland. He was 64. Halbye was skiing in the Verbier region of the Swiss Alps when he lost control and fell off-piste on April 12. Emergency responders airlifted him to a hospital, but he succumbed to […] Industry News SnowBrains | April 16, 2025 0 Comments
3 Serious Skiing Accidents in Swiss Alps Leave 2 Dead, 1 Injured During Allalin Races and Separate 4 Vallées Incident What began as a celebration of alpine speed and tradition ended in tragedy on Saturday, April 12, when two separate serious accidents during the Allalin Races left one skier dead, another critically injured, and a third participant also hospitalized after a collision. According to the Cantonal Police of Valais, the first accident occurred at 9:40 a.m., when a 26-year-old Swiss […] Industry News Martin Kuprianowicz | April 14, 2025 0 Comments
Yeti Xtreme Verbier 2025: Inside the Freeride World Tour Finals Report from March 20-23, 2025 We were on the ground in Verbier for all four days of the 30th anniversary of the Freeride World Tour Finals weekend—boots in the snow, camera in hand, and full access to the competition, the riders, and the events. From pre-dawn visual inspections to the final podium celebrations, we witnessed everything that makes the Yeti […] Conditions Report Brett Ploss | March 24, 2025 0 Comments
Verbier, Switzerland, Report: On Snow During the Freeride World Tour Weekend Report from Friday, March 21, 2025 The morning after the final stop of the 2025 Freeride World Tour in Verbier, Switzerland, we met at the Mammut booth in the heart of the Freeride Village—geared up and ready for a full day in the mountains. The mission: sharpen avalanche safety skills, explore gear trusted by professionals, and ski alongside one of […] Conditions Report Brett Ploss | March 24, 2025 0 Comments
2025-26 Epic Pass Launches at Lowest Price of the Year; Switzerland’s Verbier 4 Vallées is Now Even More Epic with Expanded Access for Pass Holders Epic Pass launches at $1,051 with unlimited, unrestricted access to world-class mountains like Vail Mountain, Whistler Blackcomb, Breckenridge, Park City Mountain and more Epic Day Passes (1-7 days) start as low as $47–$100 per day Access to Verbier 4 Vallées expands to more Passes, including Epic Local Pass Vail Resorts’ $2.5B+ investments in its mountain resorts continue to drive incredible […] Industry News Press Release | March 4, 2025 0 Comments
Lucky 4th of July Rescue for American Tourist by Swiss Army After Spending Night Lost in Swiss Mountains An American tourist went missing on a hike from Verbier to the Louvie Hut (‘Cabane de Louvie’) on Wednesday, July 3. The 77-year-old woman got lost during the approximately four-hour hike in the region of Col de Termin, and the cantonal police initiated a ground search. When the ground search remained unsuccessful, the Swiss Army was called for support. A […] Julia Schneemann | July 5, 2024 0 Comments
Snowboarder Dies After Sliding 330 feet Down Rocky Cliff at Verbier, Switzerland A Norwegian snowboarder fell to his death on Tuesday, March 12, while boarding at the famous Swiss resort Verbier, which is part of the 4 Vallées ski area. According to the police report, the snowboarder and his friend were traveling outside the marked piste, when one person fell and slipped over a rocky cliff. The accident occurred around 3:20 p.m. […] Industry News Julia Schneemann | March 14, 2024 0 Comments
7 Essential Items to Pack For an International Ski Trip A U.S. TikTok influencer has been going viral for proving that some international skiing destinations may be much less expensive than staying in the country. So you’re convinced; you’ve booked your flights and the date is getting closer. Here’s a list of seven essentials not to forget if you’re going abroad this winter: #1 Your Ski Pass Ikon and Epic have […] Gear Brett Ploss | December 20, 2023 0 Comments
2023 Skier Visits Down 9% in Switzerland While US ski resorts booked a record season in 22/23 with 64.7 million skier visits, Swiss ski resorts had an average season with 23.2 million skier visits. Skier visits in Switzerland were down 9% on last year, however 21/22 had been the second best year in the last ten years, putting this season’s ski resort visitation number in line with […] Industry News Julia Schneemann | May 21, 2023 0 Comments
And the World’s Ski Award Goes To… Last weekend the World Ski Awards were presented for the 10th time, with awards given to ‘Best Resort’ as well as ‘Best Hotel’ with a few sub-categories, both on the international as well as national levels. The awards were launched in 2013 by the brains behind World Travel Awards. World Ski Awards uses a voting system with votes sourced from […] Industry News Julia Schneemann | November 23, 2022 0 Comments
Where to Catch the Action: 2023 Freeride World Tour Calendar The Freeride World Tour ‘FWT’ is coming into its 16th season in winter 22/23. The tour will have five stops: Canada, Spain, Andorra, Austria, and Switzerland. Here are the dates if you are keen to watch some of your favorite freeride athletes, like US snowboarders Blake Moller or Erika Vikander. January 13-18, 2023 Kicking Horse, BC, Canada The tour kicks […] Industry News Julia Schneemann | October 13, 2022 0 Comments
Chief of Swiss Mountain Guide Association Says COVID-19 Lockdown to Blame for Spike in Avalanche Deaths 14 people have died in avalanches in Switzerland this winter. Eight of those deaths were in the last weekend alone. Switzerland averages eight avalanche fatalities every winter. Related: VIDEO: Intense Rescue of Jones Snowboards Rider Buried 3-Feet Deep After Avalanche in Tahoe Backcountry The Swiss Moutain Guide Association’s chief Pierre Mathey believes that COVID-19 lockdown has something to do with […] Avalanche Martin Kuprianowicz | January 22, 2021 41 Comments
World’s Highest Elevation Zip Line Opens in Switzerland [arve url="https://youtu.be/MjXOGJ4u9-c"] Liam Abbott | December 17, 2020 Likes Tweets 2 Comments
Freeride World Tour Announces 2021 Season Snow has started to fall in parts of Europe and North America, and that means that winter is not far off. In a normal year, freeskiers also know that means the announcement of the Freeride World Tour. This was not a normal year, to say the least. There was a lot of mystery this year surrounding the tour and if […] Industry News Ryan Flynn | October 2, 2020 0 Comments
A Look at the 2021 Freeride World Tour The global pandemic has put a wrench in the plans of almost everything out there, including the Freeride World Tour (FWT). As most know the tour had to cancel the Verbier Xtreme, the last stop on the tour, last season due to the ramp-up of COVID-19. With major US sports leagues coming back to play there is hope that there […] Industry News Ryan Flynn | August 21, 2020 0 Comments
Brains
Conditions Report
Industry News
Gear
Avalanche
