TGR to Start Selling Goggles? Online Teaser Introduces TGR Optics

Teton Gravity Research (TGR) dropped an intriguing post on Instagram yesterday, announcing their foray into the ski goggle industry. A short video on their website elaborates further on their move into the optics business.

See the world through our lens. We are proud to introduce TGR optics, a collaboration with @zeisssunlens to bring you a goggle with unrivaled performance, quality, and style. Presale starts Friday, September 27th.

Each pair of goggles features magnetic interchangeable frames and Carl Zeiss lenses, and they’ve signed up respected skiers Todd Ligarre and Griffin Post as ambassadors for the new venture.

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The future of snow optics is here from Teton Gravity Research, they claim. What do you think, will you be in line on Friday?