Industry News
Independent outdoor films are the heart and soul of the ski and snowboard industry. The community thrives on the large amount of beautiful and passionate cinematic content that is produced every year. Unfortunately, much of the material is largely unpaid.
Airtime Streaming is a new streaming service that will launch in October with the goal of changing that. The new service will feature a compelling collection of independently made winter sports films that are licensed and original. It will shine a spotlight on a diverse library of content from a variety of creators telling personality-driven, passion-infused stories.
Airtime Streaming founder, Elizabeth Cameron, shared why she started this new media platform:
“There is so much beautiful content created every day in the ski and snowboard industry, most of which is largely underpaid. We set out to change that by creating a dedicated platform for these films to live that subsequently directs dollars back to the athletes and creators who deserve greater opportunities for compensation in this competitive space.”
Let’s Talk Finances
Airtime Streaming will work with its filmmakers using a revenue share model. All films that join before the launch date on October 3, 2023, will get a 40% revenue share. Post-launch, revenue share will average around 40%, depending on whether a film is exclusive to Airtime Streaming.
For anyone wanting to access the content, the subscription cost will be only $3.99 per month. Users will have access to licensed and original content spanning ski and snowboard films, documentaries, and exclusive interviews from athletes, filmmakers, and industry voices. With this model, Airtime Streaming believes it creates a curated user experience and fair compensation for athletes and filmmakers.
The company also believes that this model will enable filmmakers to drive a long-lasting revenue stream from their work that will eventually lead them to become less dependent on brand and partnership dollars to fund their creative visions. Ultimately, they want to build community as well as help support athletes and filmmakers in doing what they love, expressing their creativity on the slopes and behind the lens.
Filmmaker Paul Foley thinks this is just what the smaller producers need. “The ski film industry is desperately in need of innovation focused on the small producers, and I appreciate Airtime Streaming for bringing something new and different to the table for the distribution of videos,” Foley said. “It’s difficult for any small production to find support, and a platform like this provides another pathway that has been lacking.”
The service will initially launch with a diverse collection of 20 licensed films covering four continents and eight countries. There will be footage of over 70 skiers and snowboarders at the top of their field. New content will be added weekly, and users will continuously gain access to exclusive interviews from several prominent voices in the action sports industry. Over time it will become a database of some of the most compelling ski and snowboard films of the last decade all in one convenient location.
You can follow Airtime Streaming on its Instagram page and subscribe to its newsletter/waitlist here. To learn even more, see a sample of films available, and sign up to receive updates and an early bird discount code, visit the company website.
