Toyota Announces ‘Free Ski Friday’ Allowing Toyota Drivers to Hit the Slopes for Free at Several Ski Areas

In a tradition that spans longer than 10 years, Toyota is once again kicking off its annual Free Ski Friday series. The program offers Toyota drivers the chance to spend a day on the mountain for free at participating resorts throughout the Inland Northwest. This ski and snowboard season, the promotion occurs on select Fridays at scenic mountains in Idaho, Washington, and Wyoming.

• Related: Skiing Secrets: Idaho’s Unmarked Powder Highway

To redeem a complimentary pass, drivers can simply show up to the designated mountain during one of the outlined Free Ski Fridays dates in their Toyota, Scion, or Lexus vehicle and locate a Toyota representative. Representatives will be on location at each of the ski resorts to hand out the lift ticket to qualified drivers only, with no voucher or pass required. Participants’ vehicles must be with them on-site and displaying proof of ownership verbally, or via keys or registration will not qualify for a free lift ticket. Free lift passes are limited to one per vehicle.

WHEN & WHERE:

•   Friday, January 19: Pebble Creek Ski Area
•   Friday, January 26: Schweitzer
•   Friday, February 2: Bluewood
•   Friday, March 1: 49o North
•   Friday, March 8: Silver Mountain Resort
•   Friday, March 15: Mt. Spokane
•   Friday, March 22: Lookout Pass Ski Area
•   Friday, April 5: Grand Targhee Resort