Industry News
Uber is set to offer an extraordinary ski adventure in New Zealand, marking its tenth anniversary there. This exclusive experience, typically valued at $2,000, will be free to Uber One members. The adventure includes a day of skiing at the private Soho Basin, renowned for its scenic views and exceptional off-piste terrain. An Uber Snowcat will transport participants to enjoy the pristine powder snow, bypassing traditional chairlifts. The day features a gourmet lunch provided by Amisfield, a premier winery, and concludes with après-ski drinks at the Rodd & Gunn Lodge in Queenstown.
Emma Foley, Uber’s managing director, highlighted the company’s significant impact in New Zealand, with nearly half the population utilizing Uber’s services over the past decade. This initiative is a gesture of gratitude towards the community, offering a unique experience that blends luxury skiing with fine dining.
The ski experience will be available for booking on the Uber app starting at 10 a.m. AEST on August 20. Only 60 spots are open across three dates: August 24, August 31, and September 6. Interested participants must be Uber One members to secure a spot.
This event also marks Soho Basin’s final year of operation before Cardrona takes over, making it a truly once-in-a-lifetime opportunity.
New Zealand’s best-kept secret, Soho Basin, is a private ski area on the southern aspect of Mount Cardrona in the Southern Alps. This exclusive destination offers 264 hectares (652 acres) of pristine, untouched terrain, ideal for intermediate to advanced skiers and snowboarders. Guests access the slopes via snowcats, eliminating the need for traditional chairlifts, which allows for a personalized skiing experience in a breathtaking alpine setting. The area boasts stunning views of the Wakatipu Basin and beyond, making it a playground for snow enthusiasts and a picturesque retreat. Additionally, Soho Basin collaborates with Amisfield Winery to provide a gourmet dining experience, showcasing local produce and fine wines, further enhancing its appeal as a premier skiing destination.
