Vail Resorts is launching a new chatbot, billed as a โdigital mountain assistant,โ that will share real-time information about ski conditions and lift lines with guests.
They are calling her Emma, and she is a sophisticated bot that offers up-to-the-minute information on factors that are continuously changing such as grooming, lift line wait times, weather, etc., giving guests access to all the necessary information to know when to hit the slopesโand when to start the aprรจs-ski festivities.
โEmma will truly enhance the mountain experience by providing on-demand access to a vast amount of information thatโs specific to our resorts,โ Rob Katz, chairman and chief executive officer of Vail Resorts, said in an email. โSheโll be available 24 hours a day, seven days a week to give our guests instant access to real-time information, so they can spend less time searching for information and more time enjoying their vacation. Vail Resorts continuously seeks innovative ways to serve our guests, and Emma will offer a seamless way to connect with the information they need, exactly when they need it.โ
Emma is the latest example of Vail Resortsโ ongoing efforts to use tech to improve ski vacations. Last year, they introduced a Waze-style app that crowdsourced real-time wait times for ski lifts via a smartphone app thatย collects data from the RFID-enabled season passes skiers carry at the resort.
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