Vail Resorts is exploring every available avenue to control lift lines at its busy resorts as angry customers sign petitions and share photos of lift lines to a viral Instagram account. The latest measure, confirmed Wednesday by Vail Resorts spokesperson John Plack, will be ‘phone-free zones.’
- Related: Man Who Started Stevens Pass, WA, Petition Asks Epic Pass Holders to ‘Cancel Auto-Renew’ on Next Season’s Pass
The signs are new this season and are part of the operating plan unveiled by Vail Resorts in November to enhance the guest experience, reports Vail Daily.
“In an effort to load lifts safely and efficiently, we are asking guests to put their cell phones away as they approach lift terminals.”
– John Plack
The idea is to ensure guests concentrate on loading lifts safely and efficiently rather than being distracted by their cell phones.
According to the Vail Daily, Skier Tanner Miller was recently apprehended by a lifty for using his device in the Phone Free Zone at Chair 2 in Vail.
“They won’t even let me fight the boredom of their enormous lift line by checking Epic Mix. And this is coming from the same resort that equipped the gondola with WiFi.”
– Tanner Miller told the Vail Daily
A Stevens Pass, WA, skier started a petition against Vail Resorts for what he calls ‘mismanagement of the ski area.’ The petition has so far garnered over 43,000 signatures.
Jeremy Rubingh specifically cites lift lines, parking, the treatment of employees, and lack of investment as disgusting.