Weโve all seen photos of people ripping powder and itโs cool, but itโs been done. The boys at Mammut came up with a brilliant idea recently: throwing colored pigments on snow and taking photographs of skiers charging through it. The images and video will change how you see snow.
photo: Jeremy Bernard Photography
These guys used fire extinguishers filled with colored pigment to โcolorโ the snow before ripping into it.
โWhy does snow always need to be white? Nicolas and Loris Falquet, brothers and Mammut pro freeriders, turned a fundamental winter concept on its head. Together with the photographer Jeremy Bernard, countless colored pigments and a futuristic atomizer, they achieved a rare feat: ski images unlike any the world has ever seen.โ โ MAMMUT
photo: Jeremy Bernard Photographyphoto: Jeremy Bernard Photographyphoto: Jeremy Bernard Photographyphoto: Jeremy Bernard Photography
Oh cool toxic dust on snow. Thatโs good for spring snowpack and normal runoff and water quality. Thanks mammut