Alterra Mountain Company and Clif Bar Announce Three-Year Strategic Partnership

Steven Agar | | Industry NewsIndustry News
cliff, cliff bar, alterra, partnership

News just out of Denver, CO is that Alterra has announced their first corporate partnership, a three-year deal with Clif Bar, making Clif Bar the official energy bar of 11 Alterra resorts. The partnership will result in sponsorship of events, branding on resort materials and samples being given out in resorts.

As it happens, I was at Winter Park, CO over the weekend and Clif Bar was giving out samples of their CLIF Nut Butter Filled Bars. Nice! Vail Resorts have a similar partnership with Nature Valley, along with many others.

cliff, cliff bar, alterra, partnership
Clif Bar

Below is the full press release:

CLIF Bar® Named Official Energy Bar of 11 Alterra Mountain Company Destinations

DENVER, Colo., February 13, 2018 – Alterra Mountain Company and Clif Bar are excited to announce a three-year strategic partnership, the first corporate partnership of its kind for the newly-formed company. The new partnership names Clif Bar as the official energy bar of Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain and CMH Heli-Skiing and Summer Adventures.

“We are thrilled to name an influential brand such as Clif Bar as our first partner for Alterra Mountain Company. Clif Bar demonstrates a respect for an active lifestyle and a passion for the outdoors, that aligns with Alterra Mountain Company’s values, so it’s a natural fit,” said Ryan Blanchard, Director of Brand Partnerships. “We’re happy to pair its bars with our guests at our destinations and look forward to the future of our partnership.”

The new strategic partnership provides Clif Bar with various assets throughout the 11 destinations with branding opportunities including resort trail maps and signage, sampling dates for providing energy and nutrition bars to resort guests, and signature elements such as terrain park features and sponsorship of events. This year, Clif Bar will be present at the following events, sampling warm CLIF Bars and CLIF Nut Butter Filled Bars to skiers and riders. CLIF Kid snacks will also be sampled on the slopes for young skiers during ski school.

  • Ezakimak Challenge at Mammoth Mountain
  • Nastar National Championships and Snow Golf Tournament at Squaw Valley Alpine Meadows
  • Springalicious at Steamboat
  • Mini Rail Jam at Winter Park Resort (CLIF Kid)

“CLIF Bar was made to give people energy to go exploring outdoors,” said Kevin Cleary, CEO of Clif Bar & Company. “Adventure is an ethos we share with Alterra Mountain Company and its guests. We’re proud to help feed and inspire adventures across its mountains.”

Clif Bar has been a strategic partner of Stratton and Squaw Valley Alpine Meadows for two and six years, respectively, and the partnership will now expand to reflect the current strategic plans. Clif Bar nutrition will also be available for sale throughout destination-owned food and beverage outlets.

About Alterra Mountain Company

Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain Company also owns Honua Kai Resort and Spa in Hawaii. For more information

About Clif Bar & Company

Clif Bar & Company crafts nutritious and organic food to feed and inspire adventure, including the CLIF® BAR® energy bar; CLIF Kid®, Nourishing Kids in Motion® and LUNA®; The Whole Nutrition Bar. Family and employee-owned, the company is committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company, please visit, check out our Facebook page and follow us at and


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