Heavenly Mountain Resort, CA, Holding Open House Today to Discuss Controversial New Paid Parking System

SnowBrains | | Industry NewsIndustry News
Heavenly paid parking
Parking at Heavenly Mountain. Image: Heavenly Mountain Facebook Page

Heavenly Mountain Resort, CA, has announced plans to host an open house on Wednesday, August 2nd, to discuss its new reservation-based paid parking system. The initiative is set to take effect during the 2023-2024 season and is part of the resort’s strategic response to tackle growing traffic and parking issues in the area.

The parking plan, which was announced in March, will predominantly impact parking at the resort’s California Base Area. The resort will create a combination of free and paid parking options on weekends and holidays/peak periods, with a focus on reservations and carpooling incentives to alleviate road congestion and parking challenges. The reservation system will be enforced at the California Base Area until noon on Saturdays and Sundays and during peak holiday periods from the beginning of the season. However, the company does not plan to initiate charges for parking on weekends and holidays until mid-December.

“Addressing the traffic issues that impact our community is a key priority for the South Lake Tahoe City Council, but we can’t do it alone. Heavenly’s paid reservations and carpooling based parking approach on peak days is an exciting announcement that will help alleviate road congestion in the community, while also promoting important initiatives, like carpooling and taking public transportation options. Taking a forward-looking, innovative approach to solving community-wide challenges is critical, and we appreciate Heavenly’s leadership in tackling these issues.”

– Cody Bass, South Lake Tahoe City Councilmember and TTD and LTVA Board Member

The new comprehensive parking plans incorporate learnings from the traffic patterns and current policies at the resort, plus best practices from across other mountain resorts and the ski industry. 

“Ultimately, it is our goal to improve the experience for our guests, employees, and communities – it’s why we are taking action ahead of next season. We are committed to providing our guests with plenty of options – free parking, preferred paid, reservations-based parking, and carpool incentives to reduce congestion and support the environment. We anticipate a real improvement to traffic and parking availability, and we are grateful for the support and collaboration from our community partners in both North and South Lake Tahoe.”

– Tom Fortune, VP & COO of Heavenly and the Tahoe Region

The open house will take place on Wednesday, August 2, from 5–7 p.m. at the California Main Lodge. It provides an opportunity for visitors to learn more about the program and ask any pertinent questions.

Map showing location of Heavenly ski resort, CA/NV.
heavenly trail map
Heavenly Mountain Resort winter trail map.

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